March 31, 2015 09:00 ET

AppLift Triples Revenue, Expands With Three New Offices Across APAC Region

Leading Mobile App Marketing Platform Hires Industry Veteran to Lead Supply

BERLIN, GERMANY and SAN FRANCISCO, CA and SEOUL, SOUTH KOREA--(Marketwired - Mar 31, 2015) - AppLift, a leading mobile app marketing platform, today announced its expansion across the Asia Pacific region with the opening of three new offices in Beijing, Tokyo, and Delhi respectively. The additional offices follow the recent announcement of AppLift's acquisition of appiris, a performance marketing platform focused on non-gaming apps. This move further strengthens AppLift's presence in APAC two years after opening its first office in Seoul, which is now more than 10 people-strong. The company also revealed that its revenue in the region increased threefold year-over-year.

"AppLift has been instrumental in helping establish our brand and generate loyal users across the Asian markets as well as in Western countries," said Leo Zhang, Marketing Director of mobile games publisher Tap4Fun. "We are happy to have them on the ground here in China and look forward to further developing our partnership."

The Asia Pacific region already totals more than half of the world's smartphone users, with China leading the pack. According to eMarketer, mobile ad spend in the APAC region is forecast to increase by 62.1 percent in 2015, with China expected to grow by 100 percent, and India by 80 percent. Additionally, South Korea, China, Japan, and India should together make up three-fourths of the total spend. By having a physical presence in all of these countries, AppLift is poised to expand its reach, help advertisers navigate market complexities, and ultimately leverage growth.

"Since we launched our first Asian office in May 2013, we have witnessed the tremendous growth of the APAC region, and over the last two years we managed to benefit from this opportunity substantially," said Stephen Chung, AppLift's Managing Director for APAC. "Having a strong client base in China, Japan, and India already, it was only natural to open physical offices there in order to better service our existing partners and establish new partnerships."

In other news, AppLift announced the hire of Ben Weinstock as VP Publisher Growth. Weinstock has more than 10 years of experience in the ad tech and mobile industry, and he was previously VP Publisher Relations at Tel Aviv-based supply-side platform Inneractive, where he managed teams across three time zones to support global operations and strategy. Ben is a certified lawyer and holds an MBA in Global Management from the Interdisciplinary Center Herzliya in Israel.

"Expanding to new markets to scale our global business relationships brings its challenges," said Tim Koschella, CEO and Co-Founder of AppLift. "Ben has extensive experience in managing and growing sustainable relations with supply partners across the industry and will be a strong addition to our team. With him on board, we are assured to offer the best and widest array of quality traffic sources to our app advertisers, in APAC and in all other regions."

About AppLift
AppLift is a comprehensive mobile app marketing platform that empowers mobile app publishers to acquire and re-engage quality users at scale. The platform resides on its proprietary LTV optimization technology, which enables ROI maximized user acquisition on a performance basis. AppLift's programmatic media buying platform DataLift provides a wide reach by accessing all automated supply sources in the market. Its data-fueled machine learning algorithm leverages historical campaign data to determine which combinations of targeting parameters perform best in order to enable smart media buying decisions. AppLift works with 500+ leading global advertisers across all verticals, such as, King, Zynga, OLX, Glu Mobile, Myntra, Paltalk and Tap4Fun.

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    Alexis Roberts
    Blast PR for AppLift
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