SOURCE: College Runway LLC.

College Runway LLC.

July 16, 2013 11:30 ET

Applying to College? Unveils a New Site to Allow Students to "Showcase Their Talents" and Connect With Interested Schools

New Jersey Based Firm Is Offering Free Membership to All NJ High School Juniors and Seniors During Launch Period

BERNARDSVILLE, NJ--(Marketwired - Jul 16, 2013) - CollegeRunway LLC., a global online college recruiting portal, announced today that its website,, has begun accepting student memberships. puts prospective applicants into a virtual environment with registered university and college admissions representatives -- extending the reach of both students and schools, and making connections both sides might have missed. The students create a profile and upload their test scores, grades, activities and more, while the registered universities and colleges use the custom search feature to find the profiles of their ideal candidates. The site is scheduled for their official national launch next month, but the company is creating an opportunity for students to get a head start on their profiles. High School students from New Jersey will be allowed to enroll for free this year, providing a small measure of relief from the effects of hurricane Sandy. 

"I conceived after experiencing the college application process with my son," said CollegeRunway CEO, Steve Klein. "He had a great resume and applied to nine top tier schools, but missed getting in to his primary choices. He decided to attend a wonderful school, but as we reflected on the experience, I began to wonder about all the other great universities and colleges that he did not apply to. In an efficient college applicant marketplace, he would have shown his profile to all schools, not just nine. This process would help gauge interest, begin meaningful dialogue and offer the possibility of attending one of the many schools he had not previously considered. That's how normal supply and demand markets work. After some research and insight, we learned there were a number of terrific universities that would have offered my son a full scholarship to attend. Now that is the type of information parents and students should have prior to deciding whether to accept an offer from a university or college." is a next-generation college admissions service designed to showcase students' skills, scores, strengths and achievements. The student profiles feed a robust search engine available at no cost to all accredited universities and colleges. gives schools and students the opportunity to find and communicate with each other, through its proprietary, secure-messaging system. Every student regardless of their grades should have the ability to explore all their options -- not limited to the few schools they might be to looking at. The site has been registering schools for over a year, but is only now open to students -- just in time for the fall college applications frenzy. 

A profile normally costs students a one-time fee of $29.95. However for a limited time, New Jersey high school seniors and juniors can go to the website, enter the Student Registration section and use the free N.J. sign up coupon code CRNJHS which expires 12/31/13 and is only valid in N.J. During the launch period, for a limited time only, students outside New Jersey can get 40% off by visiting CollegeRunway on Facebook ( and getting a discount code. For more information go to

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