HERNDON, VA--(Marketwired - May 5, 2014) - Appnetic, a revolutionary mobile sales enablement platform, using patented technology, today announced its public beta release to a test group of selected registrants. The new platform enables, for the very first time, nontechnical sales and marketing managers to create, customize, and distribute sales tools and marketing materials and resources to an unlimited number of users.
Appnetic's mission is to make mobile sales enablement accessible for all businesses through Software as a Service (SaaS). Its patented technology provides a comprehensive, integrated platform that includes custom app design, native and cross-platform mobile apps, content management, analytics, user management, help desk, content monitoring, sales enablement optimization and landing pages -- all via one web portal.
"Enterprises of all sizes have consistently told us about challenges in their sales and marketing departments," stated Tien Wong, CEO of Appnetic and its incubator, Tech 2000. "Sales tools are not readily available on mobile devices, marketing doesn't know if their collateral is useful or even being used, and salespeople are using outdated or incorrect presentations. Appnetic solves these pain points by arming salespeople with access to the right information they need, efficiently and 'just in time,' so they can close more deals."
Appnetic was created to capitalize on the explosion in mobility, particularly in sales departments. Marketers want to supply better systems and leads, sales teams want to spend time selling -- not mining for information -- and managers want to ensure the highest productivity from their teams.
The Appnetic platform helps companies better deploy, update, and adapt sales programs in the field, giving them the ability to distribute marketing assets and collateral, send and receive notifications, update existing content, and expire outdated content "real time," while providing data-driven decision support in the field to better empower cross-selling and consultative selling on a just-in-time basis.
"According to a study by the American Marketing Association, salespeople consider 90% of the materials created by marketing useless," added Bill Smith, Vice President of Product & Growth. "The problem is not just the materials themselves, but also the ability to have a platform for easier customization and navigation of those materials. Appnetic will change the way sales, marketing, and managers work, sell, and go-to-market."
Features available in the beta version of Appnetic include:
- Custom Design: Adaptive templates to create any kind of mobile view of your tools, including promotions, case studies, video demos, and collateral briefcases, no matter your level of technical skill.
- Content Management: Step-by-step instructions to easily build customized applications in a matter of minutes.
- Publish and Track: Real-time publishing capabilities, alongside analytics and tracking mechanisms for management to utilize.
Appnetic will provide a Free Trial for users interested in better understanding how the platform can work in their environments, and will soon offer standard, professional, and enterprise versions of the platform with varying feature sets. Future capabilities in the Appnetic roadmap will include:
- Multiple content profiles
- Text messaging and interactive push message capabilities
- Expanded sharing of documents, photos, videos, etc.
- Infographics and detailed audit logs
- Integration with Salesforce.com, Oracle and other leading CRM and CMS platforms
Registration for the beta platform is now available at http://www.appnetic.com/contact/.
Appnetic is a revolutionary B2B SaaS mobile app development platform that allows, for the first time, non-technical managers to create native sales enablement mobile apps deployable to an unlimited number of employees. With patented technology and a focus on business process and sales enablement innovation, Appnetic serves customers in all major industries and across North America. Appnetic is an incubated subsidiary of Tech 2000, Inc., a leading developer of mobile content management apps to enterprise, SMB and nonprofit clients. More information on Appnetic or a download of the public beta platform is available at www.appnetic.com.