SOURCE: Kognitio


February 24, 2009 08:30 ET

AppNexus Customers to Harness the Power of Kognitio WX2 via Data Warehousing as a Service (DaaS™) in the AppNexus Cloud

LAS VEGAS, NV--(Marketwire - February 24, 2009) - Kognitio®, a leading global provider of business intelligence (BI) and data warehousing solutions, today announced that it has signed an agreement with self-service hosting provider, AppNexus.

The announcement was made today at The Data Warehousing Institute's World Conference, where Kognitio is a participating vendor.

AppNexus now offers end-users the power of Kognitio's WX2 analytical database via Data Warehousing as a Service (DaaS™) running on demand in the AppNexus cloud. The AppNexus DaaS service allows their customers to provision their own instances of the WX2 database, and immediately upload, manage and analyze their data in a lights-out environment. As a result, organizations now have the opportunity to develop and test their analytical database environments quickly, easily and on a utility basis, without needing to commit to large upfront costs or waiting for hardware and software to arrive at a specified site.

The AppNexus DaaS offering also protects customers' existing investments in Business Intelligence (BI) tools, reporting systems, data mining software and other analytical environments by enabling those tools to operate within the cloud-based environment without modification.

"The AppNexus cloud has proven to be the perfect environment to offer on-demand analytics," said Helena May, Chief Operating Officer at AppNexus. "After testing a number of analytical database solutions, we found WX2 to be the most mature and best of breed in terms of robustness and performance. Running in our self-service hosting environment, our customers can access, maintain and extend their WX2 database quickly and securely, benefiting from our cost-effective infrastructure."

"Running WX2 via DaaS in the AppNexus cloud removes the barrier of entry for organizations that want to develop and implement data warehousing and analytical environments; expensive up-front capital expenditure is eliminated and organizations can be up and running within a matter of days," said John K. Thompson, Kognitio's Chief Executive Officer of North American Operations. "We're delighted to partner with AppNexus. Leveraging their cloud infrastructure in order to offer the power, performance and scalability of WX2 to a broader audience is a great way to increase our respective strengths in the market."

Kognitio's WX2 is the most mature analytical database of its type on the market today, capable of helping mid-sized and large enterprises gain unprecedented analytical access to, and insight from, massive amounts of data, thus allowing them to remain ahead of their competitors. Available via Data Warehousing as a Service, Kognitio WX2 enables users to reliably gain greater benefits in less time by querying, in detail, vast amounts of granular data in just seconds. WX2 consistently obtains results several times faster than competing data warehouse appliances and up to 60 times faster than typical software-only databases.

About AppNexus

AppNexus is the leader in enterprise-ready cloud computing, with features such as dedicated servers, VLANs, SLAs, geographically disparate datacenters, and hardware load balancing. The AppNexus cloud is especially appropriate for online media and other ecosystems that must serve billions of transactions and communicate in real-time without the latency, bandwidth, and security issues of the public Internet. The AppNexus team developed their experience with managing mission-critical applications by building and operating the Right Media Exchange, which handled 100,000 transactions per second across six datacenters and 2,500 servers.

About Kognitio

Kognitio is an innovative, technology-rich company, providing leading-edge solutions to business problems that require the acquisition, rationalization and analysis of large or complex data. Kognitio's WX2 is the industry's fastest and most scalable analytical database on the market, giving firms the ability to turn their raw data into valuable business insight fast, and empowering its customers to realize comprehensive answers to critical business questions.

Globally headquartered in Bracknell, UK, with North American headquarters in Chicago and offices in New York, Kognitio delivers competitive advantage to its clients across a wide range of industries, including telecommunications, financial services and utilities. More information is available by phone at 312.268.5725 and at

Contact Information

  • For more information:

    John K. Thompson
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    Steve Friedberg
    MMI Communications
    Email Contact