Extreme Brandz

Extreme Brandz

October 05, 2009 10:00 ET

Appointment of Mark Cunningham-Executive Vice President, International Operations and Business Development-Extreme Brandz

MISSISSAUGA, ONTARIO--(Marketwire - Oct. 5, 2009) - Extreme Brandz is pleased to announce the appointment of Mark Cunningham as Executive Vice President, International Operations and Business Development. In this newly created position. Mr. Cunningham will oversee all facets of international development and expansion of all Extreme Brandz concepts and will assume responsibility for the day to day operations reporting directly to Alex Rechichi President and CEO of Extreme Brandz.

Mr. Cunningham is a seasoned QSR professional and brings a wealth of international and domestic experience with him. Mr. Cunningham has over 25 years of experience in the QSR industry and has worked for strong, successful brands such as McDonalds and Second Cup. In his most recent role as Vice President, International Operations and Business Development with The Second Cup Coffee Co Inc, Mr. Cunningham led the organizations international development opening their first cafe in Dubai United Arab Emirates in 2003 and growing the international business to 11 countries today.

Extreme Brandz is a privately owned and operated Canadian franchise company specializing in delivering quick, fresh and healthy food offerings through their Extreme Pita, Mucho Burrito and Pureblendz brands. Extreme Brandz currently operates more than 265 locations in Canada and the United States.

"International markets offer attractive demographics for Extreme Brandz, with young, affluent, increasingly well educated and aspirational consumers looking for new products and experiences," said Cunningham.

Mr. Cunningham also cited the fact that "Extreme Brandz is a well established, successful franchisor in North America and is poised for aggressive growth in many International markets. With outstanding existing brand awareness in North America, the company's objective to set a new bar in quick, fresh and healthy dining, and maintain an "ahead of the curve" philosophy towards reshaping the landscape of the QSR marketplace is a winning ingredient for International development".

"We are pleased to welcome Mark Cunningham to the Extreme Brandz family. His passion for the business and his international experience will fit in nicely with the company's aggressive growth plans. Mark's appointment as Executive Vice President International Operations and Business Development is at the forefront of a number of new additions being added to the Extreme Brandz team, all in an effort to achieve the goal of 500 units in operation over the next few years." Said Rechichi.

Extreme Brandz is headquartered in Mississauga, Ontario, Canada.

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