Sheba Exploration (UK) plc
LSE : SHE

February 01, 2011 04:39 ET

Appointment of Simon Robinson as Public Relations Representative

                                                                                              1 February 2011
                                                                                    GB00B02WHQ80/GBP/PLUS-exn


                                         SHEBA EXPLORATION (UK) PLC
                                         ("Sheba" or the "Company")

                      Appointment of Simon Robinson as Public Relations Representative



Sheba  Exploration  (UK)  Plc,  an  Ethiopian gold and base metals  explorer,  is  pleased  to  announce  the
appointment   of  Simon  Robinson  of  Farm  Street  Communications  Limited  as  Sheba's  public   relations
representative.

Farm  Street  Communications act as PR advisers for a range of listed companies including Cluff Gold, Serabi
Mining, African Mining & Exploration, 2ergo and Worldlink plc.

Simon is highly experienced and well connected in the media world, having previously been Chairman and
Founder of Parkgreen Communications, a financial media and investor relations company which advised over 70
listed companies.  He was also Deputy Managing Director of the Mirror Group Newspapers and Managing Director
of the Sunday Mirror;  the Sunday People; a Board Director of the Birmingham Post and Mail and Managing
Director of Mirror Group Newspapers Ireland.

His  role will be to promote Sheba amongst his media contacts and ensure that the general media and potential
investors are fully aware of the ongoing potential of the company.

Sheba  has agreed to issue Simon shares in lieu of his annual fees, plus an additional share incentive  bonus
should the Sheba share price rise to certain predetermined levels during the year.

The Directors of Sheba Exploration (UK) Plc are responsible for the contents of this announcement.

For further information please contact our Public Relations advisers:

Farm Street Communications Limited
Contact: Simon Robinson
Tel: +44 (0) 7593 340107
Email: simon.robinson@farmstreetmedia.com

Alternatively contact:
Sheba Exploration (UK) Plc
Richard Brooker
Tel: 00 353 87699 8401

Corporate Adviser:
St Helens Capital Partners LLP
Duncan Vasey/Mark Anwyl
Tel: +44 (0) 20 7368 6959

Contact Information

  • Sheba Exploration (UK) plc