SOURCE: Approva Corporation

Approva Corporation

May 12, 2011 17:10 ET

Approva Selected as Finalist in 9th Annual Stevie® Awards

Company's Control Freak Campaign Recognized as One of This Year's Top Marketing, Communication and PR Programs

HERNDON, VA--(Marketwire - May 12, 2011) - Approva® Corporation, the leader in continuous controls monitoring (CCM) and audit automation software, today announced that it has been named a two-time finalist in the 2011 American Business Awards(SM), the nation's premier business awards program.

Approva is being recognized for the development and implentation of the company's latest marketing campaign, "Control Freak" -- an online, interactive program that seeks to reclaim the term for all the conscientious, controls-minded people working to keep businesses transparent, efficient and honest, whether as a CFO, auditor, accountant, IT security pro or risk manager.

Approva's "Control Freak" campaign has been named as a finalist in the following categories:

  • Business-to-Business Marketing Campaign of the Year
  • Communications or PR Campaign of the Year - Marketing, Business-to-Business

"We're honored to have our 'Control Freak' campaign recognized as a top marketing, communications and PR program," said Michael Evans, Vice President of Marketing at Approva. "As a company, we strive to show off our passion and expertise in a field that has a reputation for being somewhat dry. Being named as a finalist for The Stevies validates our efforts to develop marketing strategies that engage our audience with a little humor -- while educating them on the important role that Continuous Control Monitoring (CCM) applications can play in their business."

More than 2,800 nominations from organizations of all sizes and in virtually every industry were submitted this year for consideration in more than 40 categories. Finalists were chosen by business professionals nationwide during preliminary judging in April and May. For a complete list of finalists, please visit www.stevieawards.com/aba.

Stevie Award winners will be selected from among the Finalists in each category next week by members of 10 specialized final judging committees and will be announced during the American Business Award's annual gala on Monday, June 20 at the Marriott Marquis Hotel in New York City.

Last year, Approva's former campaign, "I Love a Good Audit" was named the Winner of the 2010 Stevie Award for Marketing Campaign of the Year for a Product.

About Approva Corporation
Approva® Corporation is the industry-leading provider of continuous controls monitoring software and is the industry standard at Big-4 audit firms. We enable business, finance, IT and audit professionals to identify, manage and prevent business exceptions in order to reduce risk, increase operational efficiency and prevent inappropriate payments. Global companies such as Bayer, DirecTV, Discovery Communications, Honeywell, Pratt & Whitney and T-Mobile rely on Approva to deliver actionable and auditable intelligence of control breakdowns across their business systems, processes and transactions. Approva has certified integrations with Microsoft, IBM and SAP to provide a holistic Governance, Risk & Compliance (GRC) solution.

For more information, visit Twitter, or subscribe to our blog, Control Freak.

About the Stevie® Awards
Stevie® Awards are conferred in four programs: The American Business Awards, The International Business Awards, the Stevie Awards for Women in Business, and the Stevie Awards for Sales & Customer Service. Honoring organizations of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide. Learn more about The Stevie Awards at www.stevieawards.com.

Contact Information

  • For More Information Contact:
    Sarah Nicholson
    DBC PR+New Media for Approva
    +1.202.292.4571
    approva@dbcpr.com