July 17, 2012 09:00 ET

AppSidekick ™ Lets App Developers Maximize Margins

App development tool adds to developers' bottom line and saves time

EDMONTON, ALBERTA--(Marketwire - July 17, 2012) - Mobile app software developers are finally able to increase their revenue potential and reduce app development time by 50 to 70 per cent thanks to the availability of AppSidekick™, an industry-leading web application and software developer's kit ("SDK") just released by PHIRE Interactive Ltd. AppSidekick gives users a competitive edge no matter what platform or development language is used.

"We know developing client/server apps across multiple mobile platforms, including Android, iPhone, iPad, Windows and Blackberry is a very time-consuming job," says Greg Ellis, PHIRE's director of development. "Most developers minimize the task in their mind because they forget how much server-side development goes into creating the app. With AppSidekick looking after much of the server-side work, developers can focus on building the app itself."

Using AppSidekick, software developers can give their apps the ability to store and retrieve app and user data, send push notifications to all users of the app or specific groups, enable clients to edit app content in real time and provide full REST API communication with the AppSidekick web application. It also allows developers to easily add GPS locations, ads, QR codes, events and more to the apps they are developing for their clients.

Edmonton-based Precise ParkLink (West) used AppSidekick to develop 'U Park,' its mobile app that displays GPS coordinates and gives potential customers turn by turn directions to the nearest Precise ParkLink parking lot.

"Using AppSidekick has revolutionized ParkLink's customer service and brand recognition," says Kerri White, the company's regional administrative coordinator. "Everything our customers need is literally at their fingertips. The ability to update our information and ensure our customers are constantly up to date is invaluable. AppSidekick made us more accessible and able to deliver more customer service with less work."

"AppSidekick makes adding push notifications to Android and iPhone apps very simple and reliable," says Ellis. "Every client wants to be able to control their own app content whether they realize that before the code is written or after. AppSidekick makes it easy for anyone to change the content within an app using our user-friendly content editing interface and tools."

"Using a centralized dashboard and intuitive drag and drop tools, AppSidekick enables app developers to focus their energies on building creative and functional apps while at the same time increasing their revenue potential by providing clients with more built-in interactive options today's mobile app users are looking for."

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