SOURCE: appssavvy

appssavvy

December 06, 2010 09:00 ET

appssavvy Connects Microsoft With ngmoco's GodFinger All-Stars Mobile Game; Windows Is First Brand Integration Into Any ngmoco Title

NEW YORK, NY--(Marketwire - December 6, 2010) - appssavvy (www.appssavvy.com), a company that connects brands to people through social activities performed across apps, web and mobile, today announced the first brand integration, Microsoft Windows, into any ngmoco (www.ngmoco.com) mobile game. The Windows "To the Cloud" campaign is integrated into ngmoco's GodFinger All-Stars (www.ngmoco.com/godfinger), where players create their planet, visit their friends and share gifts, which mirrors the current Windows campaign to help consumers create, connect and share.

At the center of the GodFinger All-Stars Windows effort, players have the chance to visit the Windows "Cloud," which lives in every user's galaxy, and earn free "Awe," the game's virtual currency. In addition to earning Awe, players visiting the Windows "Cloud" can learn more about creating, connecting and sharing through Windows 7 and Windows Live tips, videos and special offers.

"There is a place for meaningful brand advertising in mobile games, as demonstrated today by Microsoft, the overall experience has been enhanced through a combination of understanding the player activity taking place and creating the delivery to work seamlessly and meaningfully within that activity," said Chris Cunningham, co-founder and CEO of appssavvy.

"We are driven by delivering fun, beautiful and compelling mobile games and through our partnership with appssavvy we're excited about the ways that brands, such as Windows, can play in our efforts," said Clive Downie, vice president of marketing at ngmoco. "Today's first integration is tremendously exciting, not only for our games, but especially the millions of people that play them."

Led and planned by ngmoco's advertising sales partner, appssavvy, in partnership with the San Francisco office of UM (www.umww.com), the Microsoft Windows campaign runs into January 2011.

About ngmoco
ngmoco is a wholly owned subsidiary of DeNA Co., Ltd, the world's leading social mobile gaming company. Headquartered in San Francisco and with studios in New York and Portland, ngmoco creates and publishes games for the iPhone, iPod touch, iPad and Android in collaboration with the best and brightest game makers in the world. To witness the lives and minds of the ngmoco team at work on the future of social mobile gaming, visit http://www.ngmoco.com.

About appssavvy
appssavvy rethinks the relationship between delivery and reception of advertising. We partner with leading web publishers and developers to uncover what people are doing across the Internet. Understanding people and their actions is what enables appssavvy, and the brands and agencies that we work with, to leverage and experience social activity. In short, appssavvy is a platform that connects people and brands through social activity. For more information, visit www.appssavvy.com.

Contact Information

  • CONTACTS:
    Steve Stratz
    Illuminate Public Relations for appssavvy
    206.300.9134
    Email Contact

    Sibel Sunar
    fortyseven communications for ngmoco
    323.658.1200
    Email Contact