NEW YORK, NY--(Marketwire - Jul 10, 2012) - appssavvy (www.appssavvy.com), an activity advertising technology company, today announced the release of the adtivity publisher portal. The new adtivity portal delivers to web, social and mobile publisher partners a comprehensive dashboard and rich analytics to manage unlocked and newly created activity-based ad inventory.
"In a very short period of time, the adtivity platform has created an amazing opportunity for more than 115 publishers and growing to leverage their activity and create better advertising and monetization vehicles," said Michael Burke, co-founder and president of appssavvy. "Today's release further enhances the adtivity platform's efforts to provide publishers the tools to drive revenue and manage, understand and leverage the activity-based advertising inventory created."
The adtivity publisher portal provides in real-time, activity-based advertising inventory available and filled, both in the U.S. and internationally. In addition, it provides pricing of inventory and revenue generated, and provides publishers the ability to manage multiple advertising channels through adtivity, including campaigns driven by appssavvy's sales team, 3rd party networks and partnerships, and publisher directly. It also features rich analytics for publishers to glean insights into the net, new activity-based advertising unlocked and created, including the impact of ads displayed and the ability to manage the frame, messaging and overall experience.
"Activity-based advertising is proving to be a tremendous innovation in the display space," said Jiyoon Chung, vice president of marketing at CrowdStar (www.crowdstar.com). "The adtivity by appssavvy platform has emerged as a critical component to our advertising capabilities and the release of the publisher portal is yet another significant milestone in its development to capitalize on better advertising leading to increased revenues and, most importantly, an improved user experience."
adtivity by appssavvy publisher partners can login into the publisher portal beginning immediately.
appssavvy (www.appssavvy.com) is an activity advertising technology company. Through its adtivity™ platform, appssavvy enables leading web, social and mobile publishers to unlock and create new, display advertising opportunities reaching people as they perform activities. adtivity by appssavvy offers scalable, center-of-the-experience, display ads, thus creating the most effective way to deliver and receive advertising. For more information, visit www.appssavvy.com.