SOURCE: appssavvy

July 17, 2008 09:00 ET

appssavvy Releases Social Media Planning Tool Designed to Connect the Dots Between Developers, Brands and Agencies

appssavvy Tool Aggregates Social Media Application and Platform Data From Any Leading Social Network, Including Facebook and MySpace, and Establishes Relationships Between Developers and Advertisers

SAN FRANCISCO, CA--(Marketwire - July 17, 2008) - Today at the SWAT Summit (, appssavvy ( released a new tool designed to aggregate social media application and platform data. The new appssavvy tool connects social application developers and the growing number of leading brands and agencies marketing in the social media space.

"Marketing opportunity and success in the social media application space is dependent on contextually-relevant targeted media and integrated sponsorships," said Chris Cunningham, founder and CEO of appssavvy, a direct sales team for social media applications. "Data, of course, is key and the new appssavvy tool aggregates all sorts of social media information to tighten the bond between application developers and advertisers."

The new appssavvy tool provides application developers, advertisers and agencies a comprehensive set of capabilities, including:

--  Open platform integrating data from any leading social network;
    initial social networks connected to the new appssavvy tool, include
    Facebook, MySpace, Bebo and hi5
--  Data and analytics integration partnerships with DoubleClick's DART
    for Advertisers and Sometrics; plans to partner with other leading digital
    marketing technology providers
--  Historical social network and application performance data for pre-
    campaign planning to identify marketing opportunities for advertisers and
--  Complete and custom post campaign performance results through backend
    integration with partner applications
--  Technical code and procedure best practices data for successfully
    aligning applications with brands
--  Developer and advertiser communication capabilities, including RFPs
    (Request For Proposals) from advertisers for custom application
    development; collaborative process with appssavvy team to develop
    relationships between developers and advertisers regarding proposals, other
    branded program and development opportunities

"appssavvy is playing a critical role in the success of social media applications through its relationships and ability to effectively connect developers and advertisers," said Davin Miyoshi, co-founder and CEO of MesmoTV. "It is tools, like appssavvy's, that will continue to deepen the marriage between developers, brands and agencies, and enable consumers to continue to utilize applications that make the social media space attractive and fun."

"In order for advertisers to widely adopt and effectively utilize applications via social networks, there needed to be standardization across the category," said Brian Aucoin, group director at Universal McCann in Los Angeles. "appssavvy has clearly recognized that need and built their newest tool in accordance."

At today's SWAT Summit, Cunningham will showcase appssavvy's tool and speak alongside social application leaders Miyoshi of MesmoTV and Steve Polsky, president and COO of Flixster, and Arthur Chan, senior vice president and managing director of Palisades Interactive and Universal McCann's Aucoin, during a session entitled: Connecting Social with Advertising from 2:30-3:15 p.m. Pacific.

Social application developers, advertisers and advertising agencies interested in learning more about appssavvy's tool can contact appssavvy's direct sales team for social applications and leading brands at

About appssavvy

appssavvy is a direct sales team for the social media space. The company based in New York City connects hundreds of social media applications with leading brands and agencies. appssavvy provides advertisers with contextually-relevant targeted media opportunities reaching an audience of more than 50 million unique online consumers enjoying social media applications. Developers generate significant revenues through appssavvy's integrated sponsorship capabilities for brands and agencies. For more information, visit

Contact Information

    Steve Stratz
    Illuminate Public Relations for appssavvy
    Email Contact

    Minou Nguyen
    Illuminate Public Relations for appssavvy
    Email Contact