NEW YORK, NY--(Marketwire - Dec 12, 2012) - appssavvy (www.appssavvy.com), an activity advertising technology company, today answered the question of native advertising's scalability by surpassing 100 million pre-qualified users its adtivity platform reaches across the web, social and mobile. According to comScore and adtivity mobile publisher data, the native, activity advertising opportunity through the adtivity platform reaches 103.3 million monthly unique visitors, including 68.3 million on the web (November 2012) and 35 million on mobile.
"The emerging native advertising category is tremendous and the rapid growth of the adtivity platform shows the magnitude of the opportunity," said Chris Cunningham, co-founder and CEO of appssavvy. "Surpassing 100 million pre-qualified users -- people engaged at that moment -- across multiple platforms, including web, social and mobile, shows that integrating brands into the user flow provides for a better experience, less disruption from the publisher and better performance for the advertiser."
Since launching in the fall last year, appssavvy has built a network of more than 150 web, social and mobile publishers that have integrated the adtivity platform into their properties and apps. Native ads based on people's activities, which adtivity uses data to deliver real-time advertising with the right message, are delivering performance, on average, 10X traditional display advertising, whether on the web or on mobile, and often times much higher.
appssavvy (www.appssavvy.com) is an activity advertising technology company. Through its adtivity™ native advertising platform, appssavvy enables leading web, social and mobile publishers to unlock and create new, display ad opportunities reaching people as they perform activities. adtivity offers scalable, center-of-the-experience, native display ads, thus creating the most effective way to deliver and receive advertising. For more information, visit www.appssavvy.com.