SOURCE: AppThis

December 13, 2015 09:09 ET

AppThis Opens Office in Israel

Leading Mobile Apps Platform Establishes Operations in Tel Aviv

TEL AVIV, ISRAEL--(Marketwired - Dec 13, 2015) -  AppThis, an international mobile technology company focused on app discovery and user acquisition, announced today that it has opened its first international office -- in Tel Aviv, Israel. The company also announced that Ben Horesh will head that office as its new Managing Director, with his initial team focusing on account management, video/ad operations, and campaign optimization.

"We're excited to open our Tel Aviv office, an extension of the global growth of AppThis," said Jim Mansfield, AppThis Co-founder and CEO. "Ben Horesh and the other seasoned professionals joining us there will continue accelerating the growth of AppThis in Israel, a global capital of the apps ecosystem, especially for developers. Israel has also been a cornerstone for development in mobile, video, and other digital segments. So we're very proud to have a permanent residence in Tel Aviv."

AppThis has risen to the pinnacle of the global applications ecosystem, with more than 10 million installs through more than 450 mobile publishers around the world. The company has more than 55,000 apps in distribution globally with more than two million downloads by consumers every month.

"I'm thrilled to join the AppThis team," said Horesh. "Our recent, local additions underscore the technology leadership that has led to such surreal growth during the 18 months this company has existed. We intend to grow the AppThis presence here in all aspects of the business, from operations and account management to product, sales, and business development. Essentially, we're looking forward to deepening our relationships in Israel and around the world, as well as developing new ones."

AppThis CBO Finn Faldi Speaking at Mobile Monetization Summit in Israel
As part of the launch of AppThis's Tel Aviv office, the company has sponsored the Mobile Monetization Summit, which runs on December 15 in Tel Aviv. AppThis CBO Finn Faldi will speak on: Democratising Global User Acquisition at 12:45 PM. 

About AppThis
AppThis was created as a global app discovery and mobile ad platform to provide more effective advertising on mobile devices. We target users via a variety of ad formats, including native/in-stream and targeted appwalls. We utilize machine learning and data analytics to show the best ad to each user. While we excel at app distribution, we have succeeded across a variety of advertiser objective formats such as direct response, click to call, and video. For more information on AppThis and the partnership with Forensiq, please visit: www.appthis.com.

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