SOURCE: AppThis

December 10, 2015 11:16 ET

AppThis Partners With Forensiq to Prevent Mobile Ad Fraud

Integration Enables Identification and Suspension of Fraudulent and Low Value Installs

DENVER, CO--(Marketwired - Dec 10, 2015) - AppThis, an international mobile ad tech company focused on the global apps ecosystem, announced today that it has partnered with Forensiq to help combat fraudulent inventory. The partnership integrates Forensiq's fraud detection technology within the AppThis mobile platform, enabling identification and comprehensive fraud blocking capabilities.

The Interactive Advertising Bureau (IAB) announced this week that malvertising, including ad fraud and malware-driven ad blocking, costs advertisers $8.2B annually. Mobile advertising, by far the fastest-growing interactive segment, has seen new and innovative technologies designed to protect advertisers, publishers, and consumers, with Forensiq's technology among the most respected. With its integration, AppThis has the ability to increase the quality and transparency of impressions by leveraging Forensiq's real-time intelligence to filter and report on traffic. Through Forensiq's Prebid API, AppThis can now block fraudulent behavior based on a fraud score response, which is provided in less than 10ms. Tracking these threats in real-time is key to building a sustainable app ecosystem where waste is minimized for all stakeholders.

"From the outset of our platform AppThis has made it the single biggest priority to drive the highest quality clicks for our developers and demand partners. AppThis strives to set the bar globally as not only the leader in App discovery and user acquisition but equally in preventing fraudulent and low value installs. With today's announcement of our partnership with Forensiq we are confident in maintaining and growing our leadership," said AppThis co-founder and CEO Jim Mansfield.

"We are proud of our partnership with AppThis and pleased that they have chosen Forensiq to provide a comprehensive layer of defense on behalf of their clients," said David Sendroff, Founder & CEO of Forensiq.

About Forensiq
Forensiq is a fast growing company that has developed and implemented a series of effective solutions to help fight online click, conversion and ad fraud. The firm combines the latest technology plus a dedicated staff of fraud fighters who are obsessed with helping clients stay steps ahead of the bad actors and achieve a better ROI. Forensiq is headquartered in New York City with offices in London and Silicon Valley. The company won three LeadsCouncil LEADER Awards in 2015 plus the 2014 LeadsCouncil LEADER Award for Best-In-Class for Fraud Detection. To learn more, visit www.forensiq.com.

About AppThis
AppThis was created as a global app discovery and mobile ad platform to provide more effective advertising on mobile devices. We target users via a variety of ad formats, including native/in-stream and targeted appwalls. We utilize machine learning and data analytics to show the best ad to each user. While we excel at app distribution, we have succeeded across a variety of advertiser objective formats such as direct response, click to call, and video. For more information on AppThis and the partnership with Forensiq, please visit: www.appthis.com.

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