SOURCE: Apptigo International Inc.

Apptigo International Inc.

July 09, 2015 09:33 ET

Apptigo International Launches Beta Version of Its New Cat Sharing App

The Rate My Pussy Cat™ App Nears Its Final Launch Date

MIAMI, FL--(Marketwired - Jul 9, 2015) - Following on the heels of its critically-acclaimed SCORE app, Apptigo International (OTCQB: APPG) has stayed true to its creative roots and is pleased to announce that the next app in the company's portfolio -- Rate My Pussycat, a popularity and sharing app dedicated exclusively to cats -- has exited the development stage and is now in active Beta.

Apptigo created a cat app that combines the best of what the Internet loves about cats: the ability to post and share photos and videos via social media, rate uploads, and create custom cat images. The app also provides a charitable component. Revenue streams will be generated via advertisements within the app and upsells for customizing user cat pictures.

The decision to create a cat app as Apptigo's next portfolio product came organically for the company for a simple reason: The Internet loves cats.

"We were taking a break in the office and clicked on a link on social media for a funny cat video," said Casey Cordes, Chief Executive Officer of Apptigo International. "Who doesn't love cat videos? So we watched it, and after just one day it had over 3 million views. Right then we knew we needed to create a cat app as soon as possible."

Apptigo began its creative research process studying numerous YouTube channels such as Funnycatsandnicefish that routinely post videos generating millions of views. One individual video had nearly nine million views and over twenty one thousand comments. Other popular cat-centric content include Caturday, the tradition of posting feline oriented content on several websites on Saturdays (which remains the most popular day on the Internet), and internet celebrity Grumpy Cat, currently approaching nearly eight million followers on Facebook, routinely getting more than 100,000 likes on posts and has even become its own brand complete with merchandising.

America's love affair with their cats is backed up by hard numbers: In 2012, 95.6 million Americans owned cats, and those households spent $193 million on veterinary visits alone, according to the Humane Society.

The market potential for viral cat content is growing, especially considering the effects of cat content beyond the internet. A study by researchers at Indiana University at Bloomington found that watching cat content online can boost energy levels, heighten positive emotions and decrease negative feelings. The American Society for the Prevention of Cruelty to Animals released a study that cites viral cat content as the reason for a 111% in cat adoptions between 2007 and 2011. 

Internet cat videos even have their own dedicated film festival. The 2012 International Cat Festival in Minneapolis, MN attracted 10,000 people in its third year.

For more information on the release of the Rate My Pussycat beta version, please contact Casey Cordes at 305.987.2786 or casey@apptigo.com.

About Apptigo International, Inc.
Founded in 2012 by the forward-thinking, creative minds behind such notable brands as Ruthless & Toothless, Absolut Vodka, Carnival Cruise Lines, Minute Maid and Renault, among many others, comes Apptigo International. The first app in Apptigo's portfolio, which was introduced to market in June 2014, is SCORE, an interactive dating game that allows people to determine their compatibility through answering entertaining and engaging questions. Apptigo plans to release even more innovative and entertaining apps that are currently in development and due for release in Q3 and Q4 in addition to Rate My Pussycat. 

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