SOURCE: Apptio


September 12, 2011 09:00 ET

Apptio to Present at Upcoming Technology Industry Events

Executives From Technology Business Management Leader to Discuss Best Practices for Improving IT Financial Performance

SEATTLE, WA--(Marketwire - Sep 12, 2011) - Apptio, the leading provider of on-demand Technology Business Management (TBM) solutions, today announced that executives from the company will be presenting at the AFCOM Data Center World Conference and the Gartner IT Financial, Procurement and Asset Management Summit, both of which are taking place this week in Orlando.

Data Center World

When: Tues., Sept. 13 from 2:45 p.m. - 3:45 p.m. ET

Where: Orlando World Center Marriott and Convention Center

Who: Todd Tucker, Senior Director Of Strategic Marketing, Apptio

Description: Are Your Fixed Costs Really Fixed? Data center managers have always carried the burden of cutting costs. Many have already cut contracts or negotiated discounts with vendors but are left wondering what else they can do to continue their efforts in this area. This session will discuss best practices for cutting the costs of fixed assets including reducing unit costs, increasing asset utilization through virtualization, consolidating and standardizing, and decreasing demand through a bill of IT. By employing these strategies, data center managers can develop a process and culture for continuous cost optimization.

Gartner IT Financial, Procurement & Asset Management Summit

When: Thurs., Sept. 15 from 4:45 p.m. - 5:15 p.m. ET

Where: The Peabody (Windermere X)

Speaker: Chris Pick, Chief Marketing Officer, Apptio

Description: Technology Business Management (TBM) Best Practices in Application TCO and Rationalization. TBM is comprised of four governing and controlling processes enabling visibility and transparency, billing and demand forecasting, IT planning, and vendor performance management. This session will showcase applied examples from Apptio's customers who have deployed TBM to manage cost, quality and value tradeoff of their critical applications. The first will focus on TCO of SAP ERP environment, while the second will demonstrate the results of a massive 620-application rationalization project, resulting in the decommissioning of on-premise CRM solutions.

Apptio is the largest independent provider of Technology Business Management solutions. Over the last year, Apptio's innovative solutions have allowed the company to more than double its roster of Fortune 1000 customers and grow bookings by over 300 percent. Its customer base includes some of the world's largest companies including Boeing, Cisco, Clorox, Facebook, JPMorgan Chase, Microsoft, Northrop Grumman and Swiss Re.

About Apptio
Apptio is the leading, independent provider of SaaS-based Technology Business Management (TBM) solutions for managing the business of IT. Apptio enables IT leaders to manage the cost, quality and value of IT Services by providing deep visibility into the total cost of IT services, communicating the value of IT to the business through an interactive "Bill of IT," and strategically aligning the planning, budgeting and forecasting processes. Apptio's TBM solutions play a critical role in helping companies understand and drive chargeback, virtualization, cloud and other key technology initiatives. Organizations such as Blue Cross Blue Shield of Kansas City, BNP Paribas, Cisco, EMD Chemical and Starbucks use Apptio to reduce costs and align IT with business priorities. For more information on Apptio, please visit or the Lean IT blog at

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