NEW YORK, NY--(Marketwired - Mar 5, 2015) - Originating in the Italian Alps, après-ski refers to the beloved Alpine tradition of spirited socializing after a day on the slopes. After their last run, skiers, still in their chic snow gear, cozy up inside a chalet or farmhouse. To recharge from the day's adventures, visitors to Alto Adige can enjoy local delicacies paired with wines produced from over 20 indigenous and international grape varieties grown in the region.
The bright green apple aromas and lively acidity of Pinot Bianco from Alto Adige gives skiers a refreshing boost after an exhilarating and exhausting run. Gewürztraminer, with notes of rose petals, cloves, lychees, melon, and tropical fruits, is a richer, more full-bodied white option. To warm up all the senses, Lagrein, a native red variety, offers plum and dark berry fruit notes with velvety tannins.
Surrounded by the breathtaking Dolomite Mountains, between Austria and Switzerland on Italian soil, Alto Adige offers endless options for winter sports. Each season, visitors from all over the world flock to experience the region's 750 miles of world-class skiing and snowboarding, as well as snowshoeing, and tobogganing. After hitting the trails, vacationers can also unwind with relaxing spa treatments.
In addition to being a skier's paradise, Alto Adige is also home to the highest number of Michelin-starred restaurants per capita in Europe. 15 restaurants with a total of 18 stars. One way to experience Alto Adige's unforgettable cuisine is to embark on one of the gastronomic ski tours that wind from one mountain hut to another with local chefs cooking up delicious, traditional meals. The annual Wine Ski Safari at Alta Badia also captures the essence of après-ski, offering the opportunity to taste the diverse wines of Alto Adige against the dramatic backdrop of the Alps.
Whether you're an intrepid skier or simply an epicurean adventurer, Alto Adige offers an exciting winter escape for all ages.
ALTO ADIGE / SÜDTIROL WINE MARKETING BOARD
The Alto Adige Wine Board was formed in 1975 by a group of winemaking companies to promote and strengthen the image of the wines from Alto Adige. The promotional campaigns are implemented by the Export Organization South Tyrol (EOS) of the Chamber of Commerce Bolzano on behalf of the Consortium of Alto Adige Wines. The Alto Adige Wine Board is active in Italy, Germany, Austria, England, Benelux, Switzerland, Russia, Japan, and in the United States.
ALTO ADIGE WINES PROVIT US MARKETING CAMPAIGN
The objectives of the PROVIT campaign, co-financed by the Italian State and the European Union, are to increase overall awareness of the DOC wines from Alto Adige, demonstrate their versatility with a wide range of foods, and showcase the diverse palette of wines that emanate from such a unique winegrowing region.
Contact Information:
Media Contact:
Elyse Genderson
Cornerstone Communications, Ltd.
Phone: (212) 605-0370
egenderson@cornerstonepr.com
