SOURCE: Experian Simmons

Experian Simmons

March 05, 2009 14:05 ET

April Showers Bring May Flowers. It's Gardening Time!

New Study From Experian Simmons

NEW YORK, NY--(Marketwire - March 5, 2009) - March is the start of the gardening season, and Americans across the nation are preparing their supplies. According to an Experian® Simmons(SM) sister company, PriceGrabber.com®, the upcoming gardening season may be blooming larger than ever. Compared with last year's analytics, this year's number of visits and merchant referrals to the gardening and nursery section of the PriceGrabber.com Web site increased by 40 percent.

With March upon us, Experian Simmons analyzed its vast collection of American consumer data to determine who these gardeners are and what their consumption preferences are.

The free report reveals the results of the gardener study conducted by Experian Simmons. The study gathered data from the Simmons National Consumer Study/National Hispanic Consumer Study, the Simmons GreenAware(SM) Segmentation and PriceGrabber.com.

About Experian Simmons

As the oldest and most-respected authority on consumer behavior, Experian Simmons has been the Voice of the American Consumer™ for more than 50 years. Experian Simmons' studies have chronicled everything from the products consumers buy and the brands they use to their lifestyles, attitudes and media preferences. With more than 60,000 data variables across almost 500 consumer categories, Experian Simmons' studies constitute a database of exceptional breadth and depth -- providing actionable insights that help clients connect with their most valuable customers. Visit us at http://www.experiansimmons.com.

Contact Information

  • Contact:
    Patricia Lao
    Experian Simmons
    1 212 471 2881
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