SOURCE: Aprimo

Aprimo Integrated Marketing Software

January 06, 2011 07:00 ET

Aprimo Accepting Nominations for the 2011 Aprimo Excellence Awards and Innovative Marketer of the Year Award

Annual Awards Recognize Aprimo Customers That Demonstrate Innovation and Measurable Marketing Results

INDIANAPOLIS, IN--(Marketwire - January 6, 2011) - Aprimo® Inc., a global leader in integrated, on-demand marketing software solutions, today announced it is accepting nominations for the 2011 Aprimo Excellence (APEX) Awards and a new award this year, the peer-judged Innovative Marketer of the Year award(s). The awards honor companies and individuals that demonstrate innovation and measurable success using Aprimo's B2C and B2B marketing applications. 

A new addition to the annual APEX Awards, the Innovative Marketer of the Year awards gives marketers a chance to select their own heroes of the Marketing Revolution. Winners are selected based on demonstrable innovation such as challenging the status quo, forging stronger relationships among functional teams, breaking down operational silos or influencing corporate strategy through new insight and self-discovery. Marketers can nominate their colleagues, industry peers or themselves, and winners will be selected by other Aprimo revolutionaries at the event.

The deadline for entries is Monday, February 7, 2011. Companies that submit an application for the APEX Awards will receive one complimentary conference pass to the Aprimo Marketing Summit 2011. Winners will be honored at Summit on February 28, 2011, at the Ritz-Carlton Amelia Island. To register for the Summit, please visit Complimentary conference passes will be awarded to company submissions. Innovative Marketer nominations do not qualify.

Past APEX Award winners have included:

  • Boehringer Ingelheim -- for successfully managing production of all promotional materials and reducing execution cycle times by 30 percent. 
  • International Speedway Corporation -- for increasing the overall number of targeted promotional campaigns and increasing email campaigns from 1.5 million to 4.6 million.
  • WellPoint -- for automating and streamlining its annual marketing planning and budgeting processes resulting in improved operational productivity and reduced analysis time.

"Aprimo customers are some of the most successful marketers and know how to leverage technology to launch fully-integrated, impactful marketing campaigns," said Bill Godfrey, CEO of Aprimo. "Our customers are focused on driving the bottom line and accurately measuring their campaign results. We look forward to honoring those marketers that have overcome economic challenges, and implemented leading marketing strategies that set the pace for their industries."

The Aprimo Marketing Summit 2010 was attended by more than 300 marketing and technology professionals. It is one of the largest such events in the U.S., focusing on business results that can be achieved through B2C and B2B marketing technology and best practices. The 2011 Summit will showcase the innovation of Aprimo customers and partners through case studies, best practices, demonstrations and discussions on Aprimo's industry-leading marketing technology and thought leadership. Speakers include Ann Handley, Chief Content Officer for MarketingProfs and co-founder of ClickZ; Seth Godin, best-selling author and known as "America's Greatest Marketer"; and Jeffrey Hayzlett, "Celebrity CMO" and former Kodak CMO. 

Follow Aprimo Marketing Summit 2011 on Twitter @aprimo and #AMS11.

About Aprimo
Aprimo is a leading global provider of marketing software and services that enhance the productivity and performance of marketing organizations. The company's integrated marketing software, Aprimo Marketing Studio™ for B2C and Aprimo Marketing Studio™ for B2B, enables marketers to navigate the changing role of marketing, by taking control of budget and spends, eliminating internal silos with streamlined workflows, and executing innovative multi-channel campaigns to drive measurable return on investment. Founded in 1998, Aprimo is headquartered in Indianapolis with offices worldwide. For more information call +1.317.803.4300 or visit

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