SOURCE: Aprimo

Aprimo Integrated Marketing Software

March 02, 2011 15:31 ET

Aprimo Announces APEX Award Winners for Marketing Innovation at 2011 Aprimo Marketing Summit

Winners Include Bank of America, Stations Casino, United Healthcare and International Speedway Corporation

AMELIA ISLAND, FL and INDIANAPOLIS, IN--(Marketwire - March 2, 2011) - Aprimo® Inc., a global leader in cloud-based integrated marketing software, today announced the winners of the 2011 Aprimo Excellence (APEX) awards, recognizing innovative companies that best exemplify how Aprimo and Teradata's marketing solutions can be used to deliver measurable results for business to business (B2B) and business to consumer (B2C) companies. The winners received their awards during the annual Aprimo Marketing Summit, held February 28-March 2, 2011.

Aprimo and Teradata selected the following APEX award winners from among 500 high-performing companies that now use their innovative solutions.

United Healthcare: for managing 1.5 million business prospects, while executing marketing campaigns in one-third the time of previous efforts.
Bank of America: for streamlining approval processes and providing visibility into all marketing activity, spend for the ultimate in marketing accountability.

Teradata Relationship Manager
Stations Casino: for achieving gains in guest retention, while simultaneously reducing its promotional budget and improving the efficiency of analytical reporting.

Innovative Marketer of the Year
Jim Cavedo, International Speedway Corporation (ISC) for marketing "Innovator of the Year Award." This new award is based upon customers of Aprimo technology who have championed marketing innovation within their teams. ISC's Jim Cavedo was recognized for his innovation in Integrated Marketing Management.

Two additional customers won in the B2B and B2C categories, but wished not to be identified in this news release.

"We are only as successful as our customers, so it's always especially gratifying to see how our marketing solutions are being used by them to dramatically grow their businesses," said Bill Godfrey, President of Aprimo. "Bank of America, Stations Casino, United Healthcare, ISC and other winners each confront unique challenges, and we're pleased that we were able to play a part in helping each of them succeed in 2010."

The Aprimo Marketing Summit, one of the largest events in the U.S. focusing on business results possible with integrated, interactive online marketing technology, featured keynote addresses from "America's Greatest Marketer" and best-selling author, Seth Godin, and "Celebrity CMO" and former Kodak CMO, Jeffrey Hayzlett. An Accenture panel discussion on marketing analytics hosted by Dave Rich, managing director of Accenture analytics, included marketing and analytics experts from Accenture, including Marianne Seiler, Rob Davis and Joe Hughes. In addition, industry research analysts Andre Pino and David Cooperstein of Forrester Research, Adam Sarner of Gartner, Inc. and Jonathan Block of SiriusDecisions hosted breakout sessions and appeared in panelist discussions. 

The event convenes Aprimo and Teradata customers, partners and prospects for three days of education, inspiration and innovation. This year's event focuses on the revolutionary changes taking place in marketing and how companies can adapt to that change and grow.

About Aprimo
Aprimo is a leading global provider of marketing software and services that enhance the productivity and performance of marketing organizations. The company's integrated marketing software, Aprimo Marketing Studio™ for B2C and Aprimo Marketing Studio™ for B2B, enables marketers to navigate the changing role of marketing, by taking control of budget and spends, eliminating internal silos with streamlined workflows, and executing innovative multi-channel campaigns to drive measurable return on investment. Founded in 1998, Aprimo is headquartered in Indianapolis with offices worldwide. For more information call +1.317.803.4300 or visit

Teradata is the world's leader in data warehousing and integrated marketing management through its database software, enterprise data warehousing, data warehouse appliances, and enterprise analytics. Teradata acquired Aprimo in January 2011. 

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