SOURCE: Aprimo


April 12, 2011 17:00 ET

Aprimo Names New Vice President for Asia Pacific and Japan

Dennis Samuel to Help Expand Aprimo's Customer Base in Asia

INDIANAPOLIS, IN--(Marketwire - Apr 12, 2011) - Aprimo® Inc., a global leader in cloud-based integrated marketing software, today announced that it has named Dennis Samuel as vice president, Aprimo Asia Pacific and Japan (APJ). Samuel will help grow Aprimo's customer base in Asia and work closely with existing customers as they expand integrated marketing programs. He'll also be responsible for building and executing market strategies.

Samuel joins Aprimo from parent company Teradata, where he served as vice president for its business in Southeast Asia and India. Over a five-year period at Teradata, he achieved double-digit gains for the company in the region. Throughout his 20 years, 15 spent at Teradata, Samuel has demonstrated the ability to deliver results in sales, marketing consulting and senior management. His experience with Teradata in Asia includes executive positions responsible for Korea, Japan and Australia.

"With such solid experience from his tenure at Teradata, Dennis can hit the ground running in the region and enable us to achieve our aggressive goals," said John Stammen, Executive Vice President, Worldwide Sales and Alliances. "He is well-connected in the Asia-Pacific region and has a keen understanding of integrated marketing management best practices; this will benefit Aprimo, its customers and business partners immediately."

Samuel will also work closely with Aprimo's Australia and New Zealand (ANZ) teams to drive on-demand (SaaS) sales and cultivate partnerships.

Samuel earned a bachelor's degree in engineering from Swinburne University in Melbourne and a master's degree in business administration from the University of Southern Queensland.

About Aprimo

Aprimo is a leading global provider of marketing software and services that enhance the productivity and performance of marketing organizations. The company's integrated marketing software, Aprimo Marketing Studio® for B2C and Aprimo Marketing Studio® for B2B, enables marketers to navigate the changing role of marketing, by taking control of budget and spends, eliminating internal silos with streamlined workflows, and executing innovative multi-channel campaigns to drive measurable return on investment. Founded in 1998, Aprimo is headquartered in Indianapolis with offices worldwide. For more information call +1.317.803.4300 or visit

Teradata is the world's leader in data warehousing and integrated marketing management through its database software, enterprise data warehousing, data warehouse appliances, and enterprise analytics. Teradata acquired Aprimo in January 2011.

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