SOURCE: Aprimo

Aprimo Integrated Marketing Software

October 19, 2010 14:26 ET

Aprimo Positioned in the Visionaries Quadrant of the Magic Quadrant for Enterprise Marketing Management

Evaluation Based on Completeness of Vision and Ability to Execute

INDIANAPOLIS, IN--(Marketwire - October 19, 2010) -  Aprimo® Inc., a global leader in integrated, on-demand marketing software solutions, today announced that Gartner, Inc. has placed it in the Visionaries quadrant of its Enterprise Marketing Management Magic Quadrant report.

"Each year, the Gartner Magic Quadrant research provides a valuable benchmark for the market, our company and for prospective customers evaluating our solutions," said Bill Godfrey, CEO of Aprimo. "And, with our plans to roll out significant innovation in the coming months, we're confident that Gartner, our customers and new prospects will see that we're ready to lead right now."

Godfrey also noted the industry is continuously evolving, and there is a shift in thinking from enterprise marketing management (EMM) to integrated marketing management (IMM). This new approach is noted in a recently released Gartner Research note by Kim Collins titled, "Focus on Integrated (Rather Than Enterprise) Marketing Management," Oct. 6, 2010 (ID Number G002069776).

"As an integrated marketing software provider, we've long felt that the industry needs to take a holistic view on how the function of marketing needs to integrate technology, processes and people to be most effective in driving value for companies," he said. 

Aprimo's integrated marketing software puts B2C and B2B marketers in control of planning, budgeting and spending so they can execute multichannel campaigns that directly tie marketing investment to business results (ROI). Aprimo Marketing Studio™ for B2C, for consumer marketers, and Aprimo Marketing Studio™ for B2B, for business-to-business marketers, provide modular marketing solutions that manage online and offline marketing activities, track budget and spend management and provide workflow and digital asset management.

Aprimo will license the Gartner Enterprise Marketing Management Magic Quadrant report, and it will be made available in the near future on its website at

The Magic Quadrant is copyrighted 2010 by Gartner, Inc. and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner's analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the "Leaders" quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

About Aprimo
Aprimo is a leading global provider of marketing software and services that enhance the productivity and performance of marketing organizations. The company's integrated marketing software, Aprimo Marketing Studio™ for B2C and Aprimo Marketing Studio™ for B2B, enables marketers to navigate the changing role of marketing, by taking control of budget and spends, eliminating internal silos with streamlined workflows, and executing innovative multi-channel campaigns to drive measurable return on investment. Founded in 1998, Aprimo is headquartered in Indianapolis with offices worldwide. For more information call +1.317.803.4300 or visit  
Editor's Note: Image of Gartner's Enterprise Marketing Management Magic Quadrant is available with this release.

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