SOURCE: Aprimo, Inc.

Aprimo Integrated Marketing Software

January 17, 2011 10:13 ET

Aprimo Shares Insights Into Aprimo Marketing Summit and Its APEX Awards

Aprimo Customers Boehringer Ingelheim and WellPoint Will Share Secrets of 2010 Success

INDIANAPOLIS, IN--(Marketwire - January 17, 2011) - Aprimo® Inc., a global leader in cloud-based integrated marketing software solutions, today announced it is hosting a free, 20-minute live webinar, "Tips on Submitting Your APEX Awards Nomination," at 1:00 p.m. EST on Wednesday, January 19. Aprimo President Bill Godfrey will join past winners WellPoint and Boehringer Ingelheim to share tips on submitting a winning entry for the 2011 Aprimo Excellence (APEX) awards.

The APEX awards honor companies and individuals that demonstrate innovation and measurable success using B2C and B2B marketing applications, and will be awarded during Aprimo Marketing Summit 2011. Last year, Boehringer Ingelheim's winning entry outlined how the company successfully managed production of all promotional materials and reduced execution cycle times by 30 percent. WellPoint won for automating and streamlining its annual marketing, planning and budgeting processes, and the resulting improvements in operational productivity and reduced analysis time.

Attendees will hear from these past winners about the entry process, the information included in their submissions, and what the honor means to their organizations. Godfrey, who is on the selection committee, will share insights into the kinds of submissions that grab the group's attention and how the selection process works.

"Tips on Submitting Your APEX Awards Nomination"

Richard Von Culin, Manager of Promotional Service Systems, Boehringer Ingelheim
Jeff Logan, Director of Change Management, WellPoint
Bill Godfrey, CEO of Aprimo

Wednesday, January 19, 2011 at 1:00 p.m. EST

Webinar Registration:  

Aprimo is accepting entries through Monday, February 7, 2011. Companies that submit an application for the APEX Awards will receive one complimentary conference pass to the Aprimo Marketing Summit 2011. Winners will be honored at Summit on February 28, 2011, at the Ritz-Carlton Amelia Island. To register for the Aprimo Marketing Summit 2011, please visit

About Aprimo
Aprimo is a leading global provider of marketing software and services that enhance the productivity and performance of marketing organizations. The company's integrated marketing software, Aprimo Marketing Studio® for B2C and Aprimo Marketing Studio® for B2B, enables marketers to navigate the changing role of marketing, by taking control of budget and spends, eliminating internal silos with streamlined workflows, and executing innovative multi-channel campaigns to drive measurable return on investment. Founded in 1998, Aprimo is headquartered in Indianapolis with offices worldwide. For more information call +1.317.803.4300 or visit

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