SOURCE: Aprimo

Aprimo Integrated Marketing Software

March 02, 2011 11:30 ET

Aprimo and Teradata Fast-Track Integration of Teradata Relationship Manager Into Aprimo Marketing Studio

Quick Integration Timeline Planned With First Joint Solution in the Second Quarter of 2011

AMELIA ISLAND, FL and INDIANAPOLIS, IN--(Marketwire - March 2, 2011) - Aprimo® Inc., a global leader in cloud-based integrated marketing software, and its new parent, Teradata, the world's largest company solely focused on data warehousing and enterprise analytics, today announced the first significant integration of Teradata Relationship Manager (TRM) with Aprimo Marketing Studio's Marketing Operations solution, which will immediately bring integrated marketing management (IMM) capabilities to existing Teradata customers. Initial integration is targeted for Q2 2011, with additional integration to Aprimo's Email Marketing solution targeted for Q4 2011.

The company informed its customers, partners and prospects during the annual Aprimo Marketing Summit that is taking place this week in Amelia Island, Florida.

Teradata Relationship Manager enables smarter, faster, customized marketing dialogues with every customer. This, coupled with Aprimo's Marketing Operations capabilities, will ensure that the right messages are reaching the right customers as efficiently as possible by tracking expenditures and managing workflow and processes centrally. The end result is a fully optimized marketing operation solution that delivers sophisticated on-budget, on-time campaigns that drive revenue growth.

"When you combine two leaders through acquisition, it's important to deliver the real value of integration as quickly as possible, especially to current customers," said Bill Godfrey, president of Aprimo.

"Aprimo is already an acknowledged leader in IMM, and pulling this together with the proven capabilities of TRM will significantly extend that lead," said Marc Schroeder, vice president of Teradata TRM marketing. "We now have the most comprehensive solution for mid-sized to large B2B, B2C or B2B2C organizations and flexible deployment options that include all major database platforms, as well as on-premise, hosted and on-demand environments."

Together, Aprimo and Teradata deliver the most comprehensive IMM capability extending across marketing resource management (MRM) and multi-channel campaign management (MCCM). Recently, analyst first Gartner placed Aprimo in the Leaders quadrant for MRM and Teradata in the Leaders quadrant for MCCM. Aprimo now collectively serves more than 500 customers around the world.

About Aprimo
Aprimo is a leading global provider of marketing software and services that enhance the productivity and performance of marketing organizations. The company's integrated marketing software, Aprimo Marketing Studio® for B2C and Aprimo Marketing Studio® for B2B, enables marketers to navigate the changing role of marketing, by taking control of budget and spends, eliminating internal silos with streamlined workflows, and executing innovative multi-channel campaigns to drive measurable return on investment. Founded in 1998, Aprimo is headquartered in Indianapolis with offices worldwide. For more information, call +1.317.803.4300 or visit http://aprimo.com.

Teradata is the world's leader in data warehousing and integrated marketing management through its database software, enterprise data warehousing, data warehouse appliances, and enterprise analytics. Teradata acquired Aprimo in January 2011. 

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