SOURCE: Apsalar

Apsalar

March 27, 2012 12:00 ET

Apsalar Introduces Advanced User Segments for Mobile Audience Measurement and Targeted Marketing

Mobile App Publishers Can Now Design Custom Audience Groups to Analyze User Behaviors and Target Engaged Users for Increased Monetization

SAN FRANCISCO, CA--(Marketwire - Mar 27, 2012) - Apsalar (www.apsalar.com) announces the availability of Advanced User Segments, a new feature within its existing Mobile Engagement Management (MEM) solution for turning mobile app engagement data into revenue.

With Advanced User Segments, mobile app publishers can slice and dice their audience groups based on unlimited user attributes -- such as past activity, past revenue, location, lifetime value (LTV), lifetime engagement and mobile operating system -- as well as developer-defined attributes -- product SKUs, user "level ups," events like "started a cart" or "launched app within past five days." Apsalar customers can also incorporate attributes using the company's Engagement Index tools, which quantify engagement by attaching non-monetary value to specific user actions. Additionally, publishers can incorporate AND / OR operators for even more granular segmentation.

With this level of detailed user segment information, app publishers now have deep insight into their user base and better understanding of the behavior patterns of specific audiences. They can increase the lifetime value of their users by running targeted promotions and ad campaigns tailored specifically to these custom segments of users.

Apsalar's Advanced User Segments is the critical bridge between mobile analytics and monetization. Examples of such campaigns might include:

  • A user segment defined as "highly engaged users from Game #1, AND users who spent more than $5 in the app AND who recently stopped coming back to the app" is the perfect audience for a targeted cross-promotion of the publisher's new game.
  • A user segment defined as "started a cart AND abandoned purchase of SKU02123" would be the most valuable audience for a discounted offer of that SKU in a mobile flash sale.

The new feature will be available immediately as a free feature for all existing users of Apsalar's ApScience™ analytics product without any changes to the Apsalar SDK or re-submission to app stores.

The mobile app market is increasingly asking for greater actionable analysis of its user base, as evidenced by Apsalar's unprecedented year over year usage growth. The company reports a 7,000 percent increase in the number of unique users worldwide and a 36,000 percent growth in the number of user actions tracked.

"We are excited that Apsalar has announced this feature, as it will make a significant difference in helping us better understand and re-engage our most high-value users," says Christophe Bach, Founder of TextMe, a leading provider of free mobile communications on any connected device. "It's always great working with a company who listens and responds to customers' needs, and we look forward to deepening our relationship with Apsalar in the future."

"Mobile engagement is the key driver for generating app revenue," says Michael Oiknine, CEO of Apsalar. "Advanced User Segments offers mobile app publishers access to rich, meaningful data about their customers and enables them to segment their most high-value users based on various engagement levels, lifetime value, and other factors. Apsalar customers can now run targeted promotions and ad campaigns that increase revenues."

About Apsalar

Apsalar provides app developers and publishers with Mobile Engagement Management (MEM) solutions that increase user engagement, retention, and monetization. By leveraging Apsalar's best-in-class mobile analytics and integrated behavioral targeting capabilities, developers can analyze, optimize, and monetize user engagement in their apps. Apsalar enables engagement with the same user anytime, anywhere, in a publisher's apps or in 3rd party apps, for any targeted promotion or ad campaign. Founded in 2010 and based in San Francisco, Apsalar is backed by leading venture investors, Thomvest Ventures, Battery Ventures and DN Capital. Apsalar has won numerous awards, including eWeek's Top Ten Promising Mobile IT Startups in 2011.

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