SOURCE: Apsalar

Apsalar

November 13, 2012 13:00 ET

Apsalar Joins StackMob's New Mobile Marketplace for API Modules

Apsalar Analytics Now Available for Free to StackMob's 15,000 Developers Through the New Marketplace

SAN FRANCISCO, CA--(Marketwire - Nov 13, 2012) - Apsalar (apsalar.com), provider of the most advanced Mobile Engagement Management solutions for app developers and marketers, today announced its participation in StackMob's new developer-ready, mobile marketplace for API modules. Through the new marketplace, StackMob's community of over 15,000 developers and enterprises can now easily install Apsalar's best-in-class analytics into their mobile applications, enabling them to drive revenue and make better business decisions.

Apsalar's free mobile analytics platform, provides both in-app and campaign attribution analytics. With Apsalar's in-app analytics, app developers and marketers can gain deep insights into user behavior in all their apps, using features such as customizable cohort analysis, funnel reports, audience segmentation, revenue and engagement analysis. On the campaign analytics side, Apsalar allows mobile app marketers to attribute ROI (both in terms of installs, user revenue and lifetime value) for all their mobile user acquisition campaigns, including Facebook's mobile app install ads. Apsalar allows developers to make better, data-driven decisions for their mobile app business.

"Apsalar brings a critical layer to the application development stack for any developer wanting their app to perform as a revenue-driving business," said Kumi Walker, vice president of business development at StackMob. "We're pleased to offer the Apsalar SDK, for free, as part of the StackMob platform."

Carefully tested and approved by the StackMob engineering team, every API module available in the marketplace can be integrated with a one-click installation experience that is similar to how consumers buy apps from an app store.

"Apsalar's participation in the StackMob Marketplace will provide mobile developers with deep insights into their acquisition campaigns, user engagement & revenue," said Ryan Grenier, VP of Product Management at Apsalar. "We are excited to join StackMob in making the mobile development process more efficient and successful for developers."

To learn more about Apsalar today, visit www.apsalar.com. To visit the StackMob Marketplace, visit http://marketplace.stackmob.com/

About Apsalar
Apsalar provides Mobile Engagement Management solutions for mobile apps. Mobile app marketers can acquire, analyze, and remarket to engaged users through audience targeting, behavioral retargeting, and best-in-class analytics in order to take control of the complete user lifecycle and increase customer LTV. Founded in 2010 and based in San Francisco, Apsalar is backed by leading venture investors, Thomvest Ventures, Battery Ventures, and DN Capital. Apsalar has won numerous awards, including eWeek's Top Ten Promising Mobile IT Startups in 2011. To learn more about Apsalar, visit www.apsalar.com.

About StackMob
StackMob is the industry's premiere, cloud-based mobile platform that helps developers create a mobile business by letting them easily build, deploy and grow full-featured applications right from the start. StackMob features frontend HTML5 and robust backend services that cut development time more than 50% so developers can focus on creating high caliber apps with quality user experiences. With StackMob, developers no longer need to compromise the quality of their application development and can offload their deployment and scaling challenges using a robust, scalable and secure platform. For more on StackMob, see www.stackmob.com

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