SOURCE: Apsalar, Inc.

Apsalar, Inc.

December 14, 2011 08:00 ET

Apsalar Ups the Ante in Mobile Analytics With New Tools to Measure User Engagement and App Monetization

Mobile Publishers Can Now Optimize Engagement and Revenue per User Across Their Mobile Applications

SAN FRANCISCO, CA--(Marketwire - Dec 14, 2011) - Apsalar ( today unveiled its new Engagement Index and Revenue Analytics tools that give mobile app publishers unprecedented levels of information to quantify and optimize user engagement and monetization and determine the correlation between the two. Apsalar, a Mobile Engagement Management (MEM) platform that provides best-in-class analytics and behavioral targeting solutions for iOS and Android apps, adds these product enhancements to its free ApScience mobile analytics service.

ApScience ( provides mobile publishers the capability to better understand the level of engagement and revenue generated from their application users by letting them assign engagement or revenue values to select user actions, aka events. Engagement values are determined by the publisher in accordance with whatever engagement scale they choose to follow, whereas revenue is determined by the actual amount of money collected from users of the app. These values are tracked for each unique user when they hit any event that has either an engagement or revenue value associated with it. The values are then used to provide information in multiple reports and analyses so that publishers can better understand overall engagement and Average Engagement Per User (AEPU) as well as overall revenue and Average Revenue Per User (ARPU).

Until now, mobile app publishers have lacked true insight into user actions that reflect engagement and how those behaviors translate into revenue. With Revenue Analytics and Engagement Index, mobile app publishers are now able for the first time to measure how macro changes to their mobile applications impact engagement and revenue ( For instance, publishers running an acquisition campaign can now track how the revenue and ARPU from their customers evolve on a daily basis after the download. Or for example, publishers with a new version or added feature can run Apsalar's flexible revenue-based cohort analyses to isolate the exact impact of that feature on ARPU and revenue.

"We are very excited about being able to track with precision engagement and revenue in our apps and to explore the causality between the two. This data from Apsalar is critical in helping to guide our product and business decisions and in achieving our revenue and lifetime value (LTV) goals," said Riz Virk, CEO & Co-founder of Gameview Studios.

New Features include:

  • Tracking. Assign Engagement and Revenue tags to specific publisher-defined events -- anything from "reach level 5 in a game" to "purchase of virtual game currency" to "put item in the shopping cart" -- for granular insight into user behavior.
  • Analysis. Get detailed AEPU and ARPU insights across multiple user segments and analytics reports, including Trending, Cohort and Funnel Analyses.

"Apsalar is able to provide actionable data to our customers concerning user engagement and revenue for their apps. The information is valuable to any app publisher who has real business goals beyond the download. Gameview's apps are already among the top grossing games in the mobile ecosystem and yet they realize that to continually improve their performance they need to be able to measure and optimize the value of their users," said Michael Oiknine, CEO & Co-founder of Apsalar.

About Apsalar

Apsalar ( provides app developers and publishers with Mobile Engagement Management (MEM) solutions that increase user engagement, retention, and monetization. By leveraging Apsalar's best-in-class mobile analytics and integrated behavioral targeting capabilities, customers can analyze, optimize, and monetize user engagement in their apps. Apsalar enables engagement with the same user anytime, anywhere, in a publisher's apps or in 3rd party apps, for any targeted promotion. Founded in 2010 and based in San Francisco, Apsalar is backed by leading venture investors, Thomvest Ventures, Battery Ventures and DN Capital. Apsalar has won numerous awards, including eWeek's Top Ten Promising Mobile IT Startups in 2011.

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