SOURCE: Aptara


August 04, 2009 09:00 ET

Aptara Transforms Static Online Journal Into Dynamic Open Access Publishing Portal for Plastic Surgery

Innovative Site Drives a 25-Fold Increase in Visitor Traffic

FALLS CHURCH, VA--(Marketwire - August 4, 2009) - Aptara, a pioneer in digital publishing solutions, and Open Science Co., LLC, an Open Access medical publisher committed to the free and broad dissemination of medical knowledge, are pleased to announce the dramatic success of the first phase of development for the medical portal The site houses the Open Access Plastic Surgery journal, ePlasty (, a PUBMED/NLM indexed medical journal, along with interactive forums, a virtual exhibit hall and other resources for plastic surgery, burn and wound care professionals. Aptara designed and built the site for Open Science Co., LLC.

Aptara transformed Open Science's original Journal of Burns and Wounds, an online but static Web site, into -- a free, interactive and fully searchable website that addresses the entire range of plastic surgery and related specialties. The site employs a custom digital-first workflow designed by Aptara for the rapid and efficient processing of content, from author submission to peer review, editing, and online posting.

"Unlike traditional journals which reject the majority of qualified articles due to page costs and space limitations, ePlasty publishes peer-reviewed, qualified articles, offering the broadest coverage and unlimited access and distribution of technical knowledge on plastic surgery," said Dr. John Kucan of Open Science. "Aptara's team of content IT professionals designed and built every inch of it from scratch, resulting in a site that is both easy to search and incredibly easy to manage. This has undoubtedly influenced its success -- we've had a 25-fold increase in traffic since we launched, and our readership is continually growing."

"Aptara matched ePlasty's philosophy by pairing Open Access with open source," said Dev Ganesan, Aptara's president and CEO. "The combination of the site's open source architecture and Aptara's rapid publishing services makes doctors' research and surgical case studies readily accessible to teaching institutions and areas of the world that have never been served by professional journals. Our work with truly embodies Aptara's mission of transforming content into knowledge -- in this case, for the worldwide community of plastic surgery, burn and wound care professionals."

Aptara has already begun work on Phase 2 of the portal. In the near future, will launch a variety of innovative new content and delivery features.

About Aptara

Aptara provides digital publishing solutions that deliver significant gains in cost, quality and time-to-market for content publishers. With comprehensive solutions across all delivery media, Aptara's expertise includes eBook creation, content conversion, editorial & composition services, eLearning development, and content technology solutions. Founded in 1988 around its unique publishing technical expertise, Aptara is a US-based company with over 3,700 professionals deployed globally and serving leaders in the Publishing, Media, Manufacturing, Professional Services, Financial Services, Retail and Educational markets. For more information visit

About ePlasty

ePlasty is a peer-reviewed, PUBMED/National Library of Medicine indexed electronic Open Access journal of Plastic Surgery and associated specialties. It is committed to the free exchange of knowledge in a global community. It is provided free-of-charge to a world-wide audience and provides time-sensitive medical information to anyone on the planet with Internet access. ePlasty is published by Open Science Co. LLC, based in Springfield, Illinois and offers a fast-track peer-review and publishing model that achieves prompt delivery of technical and scientific information to a global audience. For more information contact

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