June 09, 2008 09:00 ET

APTARE and Datalink Announce Reseller Alliance Partnership

APTARE StorageConsole Powers Datalink's New StorageScape Suite of Software Tools for Its Enhanced Backup and Recovery Services

CAMPBELL, CA--(Marketwire - June 9, 2008) - APTARE®, Inc., a leading provider of Web 2.0 storage reporting and management software, and Datalink, an independent information storage architect, today announced that they have entered into a reseller alliance partnership. Datalink is now offering its Backup Assessment and Backup Reporting Services, part of Datalink's StorageScape suite of software tools powered by APTARE's StorageConsole®. By leveraging APTARE's technology as part of its managed service offering, Datalink's customers have a centralized real-time view of their data protection environment, allowing them to immediately increase their backup and recovery success and to optimize their backup environment. (See the separate Datalink announcement from last month here.)

"Our customers have an overwhelming amount of data to safeguard on a daily basis, and it is our job to protect critical business information for them," said Tom Sylvester, vice president of technical services, Datalink. "APTARE's StorageConsole technology combined with our technical support and analysis service offerings alleviate the worry and concern that organizations have to ensure that their information assets are secure. Our partnership with APTARE allows us to provide our customers with a new level of visibility, metrics-driven reporting and proactive services so that return on investment is maximized and risk of data loss is mitigated."

APTARE designed its Alliance Reseller Program to give resellers and managed service providers (MSPs) the tools and solutions they need to create an annuity-based revenue stream and a customized user experience. APTARE's solutions are enterprise-scalable, and the Alliance program is tailored for each individual reseller's business goals. With its patented Web 2.0-based architecture, APTARE provides resellers and managed service providers with a hosted storage reporting and management Web portal for their customers, so they're up and running in a matter of hours instead of days.

"Managed services and delivering software as a service are truly the wave of the future. More Fortune 500 companies are beginning to realize the high costs of internally managing storage, so outsourcing is quickly becoming the rule rather than the exception," said Richard Clark, president and CEO of APTARE. "Datalink's practice areas provide differentiated value-add solutions and services to support its customers' business objectives. This, coupled with APTARE's technology, makes it efficient and cost-effective for customers to take their storage management to the next level."

The storage industry's top resellers have selected APTARE's StorageConsole as the technology backbone to their service offerings. The platform supports all of APTARE's products, integrating backup reporting and storage capacity reporting into a single Web 2.0 console to deliver comprehensive, end-to-end storage reporting.

About APTARE's Alliance Reseller Program

The Alliance Reseller Program is a global partner program designed to help resellers and managed service providers of APTARE products increase their profitability and better support their customers. The program benefits include a portfolio of pre-sales tools, marketing programs, product training and special pricing. To learn more about APTARE's Alliance Reseller Program, visit:

About Datalink

An information storage architect since 1987, Datalink helps organizations store, manage and protect one of their most critical assets -- information. The company's solutions and services span four practices: backup and recovery; consolidation and virtualization; archive and compliance; and business applications. From analysis and design to implementation, management, and support, Datalink is focused on maximizing the business value of IT. For more information about Datalink services, contact Datalink at (800) 448-6314, or visit Datalink online at


APTARE® is a provider of Web 2.0 storage reporting and management applications that simplify the management of enterprise storage environments to increase data protection reliability, improve storage utilization, and reduce costs. APTARE StorageConsole®, APTARE's agent-less Web 2.0 software platform, is offered by managed service providers as software as a service (SaaS). APTARE StorageConsole products include APTARE StorageConsole Backup Manager for backup reporting and management and APTARE StorageConsole Capacity Manager for storage capacity reporting. Companies like Novell, Calamos Investments, Eprod and York University use APTARE StorageConsole applications to increase management effectiveness, maximize storage utilization and reduce costs. The software is sold direct and through a large base of resellers and managed services providers. For more information, visit

APTARE and StorageConsole are registered trademarks of APTARE, Inc. All other trade names, trademarks, and service marks are the rightful property of their respective owners.

Contact Information

  • Press contacts:

    Tony Wessels
    APTARE, Inc.
    +1 (408) 871-9899
    Email Contact

    Kristin Uchiyama
    The Hoffman Agency
    +1 (408) 975-3075
    Email Contact