SOURCE: Network Equipment Technologies

Network Equipment Technologies

October 12, 2010 06:00 ET

Aptec to Market NET Portfolio of Unified Communications and Enterprise Border Controller Products

Relationship Provides Major Step in NET's Middle East Growth Strategy

FREMONT, CA--(Marketwire - October 12, 2010) - Network Equipment Technologies, Inc. ("NET") (NASDAQ: NWK) today announced the appointment of Aptec Holding as distributor for the Middle East markets of UAE, Saudi Arabia, Egypt, Lebanon, Turkey, Kuwait, Oman, Qatar, Bahrain, Morocco, Algeria, Tunisia and Pakistan. Under the agreement, Aptec Holdings will distribute the entire suite of NET products through its strong reseller base to address market demand for enterprise solutions for unified communications (UC) and Enterprise Border Controller applications.

The agreement with Aptec Holdings, a leading distributor with particular expertise in the convergence of voice, data and video applications and technologies, is a major step in NET's Middle East growth strategy to expand sales channels for UC environments. Aptec serves all key segments of the regional enterprise market: large enterprises, the mid-market including call centers, and the SMB (small and medium business) office and mobility markets.

"After the early success we have seen within the Middle East/North Africa region, we believe that partnering with a distributor like Aptec can further grow NET's support and presence to local partners and customers. With Aptec's large reseller community, physical presence and years of experience across the region, including affirmative compliance with export requirements, Aptec can provide resellers with improved support of NET's full product line," said Nauman Afsar, Regional Manager (MENA), NET Dubai.

"The enterprise market in the Middle East is quick to embrace newer technologies. With NET's offerings of VoIP and UC solutions, our reseller partners can deliver an integrated IT platform for voice, data and multimedia to enhance their customers' productivity and performance goals. With this partnership, we believe we can add true value to our resellers with a unique product offering supplemented by our distribution support activities," said Bahaa Salah, Managing Director, Aptec Distribution FZ (LLC).

About Aptec
Aptec Holdings ( is a leading technology sales, marketing and logistics company and one of largest technology distributors in the Middle East, Pakistan, Turkey & Africa. As a vital link in the technology value chain, Aptec creates sales and profitability opportunities for vendors and resellers through unique marketing programs, outsourced logistics services, technical support, financial services and product aggregation and distribution. The company offers a wide range of solutions and services to nearly 10,000 resellers and offers thousands of products from leading IT manufacturers. From its offices and warehouses in the UAE, Saudi Arabia, Egypt, Lebanon, Turkey, Kuwait, and Pakistan and with more than 500 specialized staff, Aptec serves over 40 countries.

About Network Equipment Technologies
Network Equipment Technologies, Inc. (NET) delivers high performance networking equipment optimized for real-time communications. For more than a quarter of a century, NET has delivered solutions for multi-service networks requiring high degrees of versatility, security and performance. Today, the company is focused on providing secure real-time communications for unified communications (UC), SIP trunking, enterprise mobility, and IP-based multi-service networking. NET is headquartered in Fremont, CA and has 14 offices worldwide including the U.S., the U.K., France, the Middle East, China, Japan, Australia, and Latin America. The company sells its solutions to enterprise and government customers through a direct sales force and an international network of resellers and distributors. 

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