SOURCE: Aptimus, Inc.

March 08, 2005 09:00 ET

Aptimus and ezboard Partner to Turn Discussion Forum Traffic Into Revenue

SAN FRANCISCO, CA -- (MARKET WIRE) -- March 8, 2005 -- Aptimus, Inc. (OTC BB: APTM), the powerful performance-based advertising network, and ezboard, Inc., one of the largest online community network sites, today announced that ezboard has signed an exclusive agreement to present offers from the Aptimus Network to ezboard.com users. This relationship has already begun to contribute significant revenues to ezboard, Inc. while also providing additional value to its members.

The Aptimus Network is a leading performance-based advertising network, generating attractive revenues-per-impression for Web site publishers while providing advertisers with qualified sales leads. Using its proprietary Dynamic Revenue Optimization™ (DRO) technology, the Aptimus Network automatically determines, on a real-time basis, the best offers to present to a Web site's users in terms of both response and value. Aptimus' placement will appear in ezboard's registration area where it will present hundreds of attractive, automatically prioritized offers from leading marketers to ezboard's users.

"The revenue generated by the Aptimus Network is adding materially to our business model and is enabling us to increase revenues, while helping us to expand our own marketing efforts," said Robert Labatt, ezboard, Inc. CEO. "Aptimus' unique technology, strong base of advertisers, solid customer service, and incredible revenues-per-impression, make Aptimus perfectly suited for community discussion boards and other Web sites with active audiences."

"ezboard.com is a terrific, massive and very active online community network," said Tim Choate, President and CEO of Aptimus, Inc. "We are delighted to be working with them to grow their revenues, add value to their user experience and expand the marketing opportunities for our advertisers."

Aptimus for Discussion Boards and Blog Forums

Aptimus offers high revenue generating solutions for discussion boards, online community networks, blog forums, and other Web sites with significant, active audiences.

For more information about joining the Aptimus Network, visit http://www.aptimus.com/publish.shtml or call (415) 896-2123.

About ezboard, Inc.

ezboard (www.ezboard.com) connects people like you to other people with your interests and passions. Founded in 1999 as a way to help people connect with others who share their interests, ezboard has grown into a massive network of active online communities. Whether you want to participate in online conversations or run your own discussion board, ezboard's hosted Web platform makes it easy for you to get up and running in minutes.

Since its founding, ezboard has grown to over 10 million active members and hundreds of thousands of active communities. Our smart, educated and fun members discuss anything from games to politics and entertainment, from home and family to the arts and music. There's something for you there too -- find your community now at www.ezboard.com. And that's not all: ezboard is growing and developing. We're building new features that offer better ways for you to create, connect, communicate and collaborate with people like you, allowing you to share in bigger ways than before. Stay tuned for features like blogging, publishing tools, integration with your cell phone, and more. ezboard is a profitable, privately held and venture backed firm based in San Francisco. ezboard's experienced management team are Internet entrepreneurs with deep, successful backgrounds in online consumer services and robust application development. More information on ezboard, Inc. is available at the company's Web site at http://www.ezboard.com/.

About Aptimus, Inc.

Aptimus Inc. (www.aptimus.com) is a performance-based advertising network, generating new revenues for participating Web site publishers while generating new sales leads for advertiser clients. For advertisers, the Aptimus Network offers a platform to present their offers across an audience of Web site and email distribution channels. Marketers pay only for the results they achieve on a cost-per-click, cost-per-lead, cost-per-acquisition, or cost-per-impression basis, as well as combinations of those models. As a result, marketers can refine their offers and payment models to achieve their objectives. For Web site publishers, the Aptimus Network generates new revenues while promoting offers from known brands in graphical formats that complement the publishers' sites and adds value for their customers. At the core of the Aptimus Network platform is a database configuration and software platform supporting a direct marketing approach called Dynamic Revenue Optimization™, which automatically determines on a real-time basis specific advertiser offers for promotion on each publisher's Web site and in each email sent. The company's primary offer presentation formats include cross-marketing promotions at the point of registration or other transactional activity on Web sites, online advertising programs, and email marketing campaigns. Aptimus' current clients include many of the top 500 direct marketers. Aptimus Web site publishers include a diverse cross-section of the Internet. Aptimus has offices in San Francisco and Seattle, and is publicly traded on the OTCBB under the symbol APTM. More information on Aptimus is available at the company's Web site at http://www.aptimus.com.

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