SOURCE: Aptimus, Inc.

February 21, 2006 09:00 ET

Aptimus Announces Distribution Relationship With Tickle Inc.

SAN FRANCISCO, CA -- (MARKET WIRE) -- February 21, 2006 --Aptimus, Inc. (NASDAQ: APTM), the customer acquisition network, today announced a strategic distribution relationship with Tickle Inc., a leading diversified digital media company that delivers interpersonal content and services to more than 14 million members worldwide. Tickle has integrated the Aptimus Network™ throughout its popular properties, which include,, and seventeen different offer placement locations to date. Tickle's worldwide members represent a diverse and substantial audience for Aptimus Network advertisers.

"Tickle has already become a sizable publishing partner and we are pleased to be working with them," said Tim Choate, CEO of Aptimus. "They bring to the Aptimus Network unique and valuable audiences given their many sites and tests, and they offer an attractive combination of transaction volume and quality for our advertisers."

Aptimus has expanded the ways in which Tickle is able to bring advertisers to their site users. Using the Aptimus proprietary offer placement technology, Aptimus has optimized the advertisements on the Tickle Web site to target specific groups of users. This delivers very high quality leads and extremely relevant advertisements to their users.

"Aptimus has been integrated throughout our network of properties, and is a valuable partner," said Stan Chudnovsky, Tickle's VP of Product and Engineering. "Their flexible technology and strong base of advertisers have contributed to a good opportunity for both companies."

"The addition of leading brand Web publishers like Tickle is a central focus of our business development team," added Choate. "We plan to continue emphasizing large, branded publishers for our network growth and hope to launch more significant relationships in the coming months and quarters."

About Tickle Inc.

Tickle Inc. is a leading diversified digital media company, focused on delivering interpersonal content and services (self-discovery, matchmaking, career and social networking) to more than 14 million active members worldwide. Founded in 1999 as Emode, Tickle is a place where people can use science to make deep, meaningful connections, understand themselves and others, and manage their personal and professional relationships in a way that is fun and enjoyable. Tickle is distinguished by a strong foundation in scientific research, a proven commitment to member privacy, and many years of customer satisfaction. Tickle is a subsidiary of Monster Worldwide and is headquartered in San Francisco, California. Tickle can be found at

About Aptimus, Inc.

Aptimus is the customer acquisition network. The Aptimus Network generates qualified leads for marketers and high revenues for participating Web sites, all while presenting attractive offers to consumers on those sites. The Aptimus Network reaches over 5 million unique consumers each month, across hundreds of Web properties. The company's unique offer placement technology is self-learning and continually moves offers to the Web sites where they generate the best consumer response. Aptimus' current clients include many of the top 500 direct marketers such as Procter & Gamble, Nokia, Dell, Gevalia, and Carnival Cruises. Aptimus has offices in San Francisco and Seattle, and is publicly traded on the NASDAQ NM under the symbol APTM. More information on Aptimus is available at the company's Web site at

Special Note: Safe Harbor Statement Under the Private Securities Litigation Reform Act of 1995: Except for historical information contained herein, the statements made in this release constitute forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Such forward-looking statements involve certain risks and uncertainties, including statements regarding Monster Worldwide, Inc.'s strategic direction, prospects and future results. Certain factors, including factors outside of Monster Worldwide's control, may cause actual results to differ materially from those contained in the forward-looking statements, including economic and other conditions in the markets in which Monster Worldwide operates, risks associated with acquisitions, competition, seasonality and the other risks discussed in Monster Worldwide's Form 10-K and other filings made with the Securities and Exchange Commission, which discussions are incorporated in this release by reference.

Contact Information

    John Wade
    Chief Financial Officer
    Aptimus, Inc.
    415-896-2123, ext. 245
    Email Contact

    Holly Nuss
    Public Relations
    Aptimus, Inc.
    Email Contact

    Christy Albright
    Public Relations
    Tickle Inc.
    Email Contact