SOURCE: Aptimus, Inc.

March 16, 2007 08:30 ET

Aptimus Announces Management Promotions

SAN FRANCISCO, CA -- (MARKET WIRE) -- March 16, 2007 -- Aptimus, Inc. (NASDAQ: APTM), the Point-of-Action™ online advertising network, today announced the promotion of two executives in its drive to further expand the advantages of its unique transactional advertising network and its use among direct advertiser clients. Mike Mayor was promoted to an expanded role as Senior Vice President of Sales. In addition, Michael Sullivan was promoted to an expanded role as Senior Vice President of Media Services & Marketing.

In his expanded role, Mike Mayor will lead Aptimus' client-focused sales team that will assist a growing base of leading interactive advertisers in reaching active, targeted, engaged audiences in an ROI-sensitive and brand-protective manner. Mayor had previously served as the company's SVP of Strategic Market Development where he repositioned Aptimus as the Point-of-Action network and developed a major new ad category (Personal Electronics, Communications and Entertainment). Mike brings more than 20 years of direct/online marketing experience to the role. Before joining Aptimus, Mike was President of NetCreations, the industry's leading email marketing list network. Prior to that, Mayor worked in various direct marketing roles for Hearst Magazines.

In his expanded role, Michael Sullivan will oversee and refine Aptimus' product and marketing strategy, as well as its ongoing publisher relationships and publisher and advertiser optimization programs. Michael's experience at Aptimus and background prior to the company makes him uniquely qualified to lead this charge. Sullivan joined Aptimus in 2006 with an extensive career in media, marketing and interactive advertising, including leadership roles at iCrossing, The Lowe Group, IDG Communications, Pinnacle Systems and several interactive advertising agencies.

"I have been delighted with the strengths and talents that Mike and Michael have brought to the company, and this expansion of their roles will enable Aptimus to further benefit from those capabilities," said Rob Wrubel, president and CEO of the company. "At a time when we have growing opportunities with the leading publishers and leading advertisers in the industry, its critical that we fully leverage all of our leadership strength in achieving our objectives."

About Aptimus, Inc.

Aptimus is the Point-of-Action™ online advertising network that reaches engaged users by placing offers in the transactional areas of Web sites they trust. Supported by category-leading Web sites, the network consists of ten targeted channels that reach over 10 million highly valuable consumers each month. The company's proprietary optimization technology presents advertisers' offers on the Web sites where they reach the right consumers, automatically targeting based on prior consumer response in each location and each individual consumer's demographics. Aptimus' current advertisers include many of the top 500 marketers such as Procter & Gamble, Nokia, Dell, Vonage, SC Johnson and Carnival Cruises. Aptimus has offices in San Francisco and Seattle, and is publicly traded on the NASDAQ GM under the symbol APTM. More information on Aptimus is available at the company's Web site at

Contact Information

    Investor Relations
    Budd Zuckerman
    Genesis Select
    Email Contact

    Michael Sullivan
    SVP Marketing and Media Services
    Aptimus, Inc.
    415-896-2123 x4214
    Email Contact