SOURCE: Aptimus, Inc.

July 12, 2007 08:30 ET

Aptimus Expands Point-of-Action™ Network With Cost-per-Interaction Pricing and IAB Supported Customer Acquisition Advertising Formats

SAN FRANCISCO, CA--(Marketwire - July 12, 2007) - Aptimus, Inc. (NASDAQ: APTM), the Point-of-Action™ online advertising network, today announced two breakthroughs in direct response advertising. Aptimus has successfully created a cost-per-interaction platform to enhance the performance of its multimedia ad units, as well as a new HTML-based ad unit that delivers full lead generation capabilities within a standard Interactive Advertising Bureau (IAB) banner format.

The Aptimus pay-per-interaction advertising solution expands on Aptimus' industry leading online lead generation capabilities by successfully building an informed customer base for advertisers through engaging multimedia ad units that incorporate rich media, video, flash, demos, store locators and more with full lead generation capabilities. The tracking per interaction platform allows advertisers to better understand consumer behavior and lead quality. Advertisers will be able to optimize their campaigns within a multimedia ad unit on many levels with cost-per-interaction based media buying for video plays, demos, downloads, and other interactive elements alongside the standard cost per lead model.

"We recognize that marketers continue to look for advertising solutions that maximize investment, drive marketing efficiency and provide increased campaign control and precision. The cost-per-interaction platform re-enforces our commitment to creating break-through solutions for performance-based direct response advertisers and takes full advantage of our recently launched direct response ad widgets," says Michael Sullivan, the company's SVP of Marketing and Media Services.

In a push to open up the general display and banner marketplace to traditional and emerging cost-per-lead or cost-per-interaction advertisers, Aptimus has also announced the release of its new IAB supported, 300x250px ad unit called the Portico. The new ad format features multimedia functionality for videos and demos, as well as full support for the new cost-per-interaction pricing model. The unique ad unit utilizes a multi page process to ensure campaigns with varied data collection needs can run within these conventional banner ad locations.

About Aptimus, Inc.

Aptimus is the Point-of-Action™ online advertising network, which consists of three unique elements: 1) Innovative ad units that combine the best attributes of display and direct response advertising into one compelling format, generating quality leads for advertisers while reinforcing their brand; 2) A partner network of today's most popular web destinations with ads placed exclusively into transactional locations where the audience is most engaged; and 3) A unique targeting, testing, and optimization ad serving platform that continually seeks out the best active locations where it can reach the right prospects for advertisers while, at the same time, maximize revenue for its partners. The Aptimus Network is made up of unique and targeted channels, each supported by category-leading Web sites. The platform of six channels focus on Gaming, Technology / Early Adopters, IM / Communications, Community, Interactive Entertainment, and Education / Career & Self Improvement. Aptimus has offices in San Francisco and Seattle, and is publicly traded on the NASDAQ GM under the symbol APTM. More information on Aptimus is available at the company's Web site at

Contact Information

    Investor Relations
    Budd Zuckerman
    Genesis Select
    Email Contact

    Michael Sullivan
    SVP Marketing and Media Services
    Aptimus, Inc.
    415-896-2123 x4214
    Email Contact