SOURCE: Aptimus, Inc.

July 14, 2005 09:00 ET

Aptimus, Inc. Appoints Brad Benz as Senior Vice President of Strategic Business Development

SAN FRANCISCO, CA -- (MARKET WIRE) -- July 14, 2005 -- Aptimus, Inc. (NASDAQ: APTM), the online lead generation network, today announced the appointment of Brad Benz, 36, to the position of Senior Vice President of Strategic Business Development. Mr. Benz fills a new position at Aptimus and will lead the company in expanding the strategic business development team and securing large publisher accounts.

Mr. Benz has extensive experience in founding, leading and financing technology ventures. Most recently, he served as Managing Director of the Redshift Group LLC, an independent consulting firm focused on helping companies with strategic business development initiatives.

"Brad's experience in strategic partnerships brings a new level of focus to our business relationships," said Tim Choate, President and CEO of Aptimus, Inc. "His knowledge of Internet media technology, combined with his direct experience in leading technology ventures, makes him the perfect addition to Aptimus' growing executive team."

Prior to Redshift, Mr. Benz founded and managed ZuluSports, a leading venture-backed Internet publisher. As CEO, he led the team that built the premiere company in its category as it secured Fortune 500 clients. As a venture capitalist at Crosslink Capital (a venture capital firm with over $1 billion under management), Mr. Benz focused on identifying promising Internet and IT start-ups. He secured five deals that resulted in $39 million in investments. Three of his companies completed successful public offerings, resulting in significant returns to the fund. Mr. Benz earned his MBA from the University of Michigan with a concentration in venture capital/entrepreneurship and an A.B. from Princeton University.

"The online lead generation market is only at the beginning of realizing its full potential," said Benz. "Aptimus has built a solid foundation and is well positioned to be the dominant leader is this market. I am excited to play a key role in taking Aptimus to the next level by demonstrating our value proposition to large national and international publishers."

About Aptimus, Inc.

Aptimus, Inc. ( is the online lead generation network. The Aptimus Network is a performance-based advertising network that generates new revenues for Web site publishers while generating sales leads for advertiser clients. For advertisers, the Aptimus Network offers a platform to present their offers across an audience of Web site and email distribution channels. Marketers pay only for the results they achieve on a cost-per-click, cost-per-lead, cost-per-acquisition, or cost-per-impression basis, as well as combinations of those models. As a result, marketers can refine their offers and payment models to achieve their objectives. For Web site publishers, the Aptimus Network generates new revenues while promoting offers from known brands in graphical formats that complement the publishers' sites and adds value for their customers. At the core of the Aptimus Network platform is the company's proprietary technology, Dynamic Revenue Optimization™, which automatically determines on a real-time basis specific advertiser offers for promotion on each publisher's Web site and in each email sent. The company's primary offer presentation formats include cross-marketing promotions at the point of registration or other transactional activity on Web sites, online advertising programs, and email marketing campaigns. Aptimus' current clients include many of the top 500 direct marketers. Aptimus Web site publishers include a diverse cross-section of the Internet. Aptimus has offices in San Francisco and Seattle, and is publicly traded on the NASDAQ NM under the symbol APTM. More information on Aptimus is available at the company's Web site at

This press release contains statements that may constitute "forward-looking statements" within the meaning of the Securities Act of 1933 and the Securities Exchange Act of 1934, as amended by the Private Securities Litigation Reform Act of 1995. Such statements include, without limitation, comments regarding the foundation of the company's business, the company's market position and Mr. Benz's ability to help scale the company's business. For additional factors that may cause actual results to differ materially from those contemplated by such forward-looking statements, please see the "Risk Factors" described in the company's Annual Report on Form 10-K, dated March 31, 2005, and in other reports and periodic filings on file with the SEC, all of which Risk Factors are incorporated herein as though fully set forth. The company undertakes no obligation to update or revise forward-looking statements to reflect changed assumptions, the occurrence of unanticipated events or changes to future operating results.

Contact Information

  • Contact for Investors:
    John Wade
    Chief Financial Officer
    Aptimus, Inc.
    415-896-2123, ext. 245
    Email Contact

    Media Inquiries:
    Holly Nuss
    Public Relations
    Aptimus, Inc.
    Email Contact