SOURCE: Aqua-Bound

Aqua-Bound

April 14, 2014 15:09 ET

Aqua-Bound® Introduces Three New Stand-Up Paddles

New Paddles Launched Due to Increasing Popularity of Aquatic Sport

OSCEOLA, WI--(Marketwired - Apr 14, 2014) - Three new Aqua-Bound Stand-Up Paddles were introduced by Branches, LLC today to meet the demand for this increasingly popular sport. The new stand-up paddles include "The Spark," for beginners, "The Freedom," for intermediate paddleboarders, and "The Challenge," for more seasoned paddlers.

According to Aqua-Bound President Ed Vater, the company conducted extensive market research, and learned that stand-up paddleboarders are looking for paddles at mid-range prices with key features. "They want paddles that are durable, lightweight and, in their words, 'Look really cool,'" he said.

Stand-up paddleboarding (Hoe he'e nalu in the Hawaiian language) has an undeniable Polynesian ancestry, and is an offshoot of the 1960s surfing culture of Hawaii. In 2004, a Vietnam veteran brought the sport of stand-up paddling to California. The sport then migrated up the west coast and along the southeastern US coast. "Now, paddleboarding is moving inland to lakes and rivers -- really wherever there's a body of water," Vater said. "And its popularity is growing every day."

Unlike other paddles at the same price, each new Aqua-Bound paddle is differentiated by a very stiff blade to grab more water and deliver more power with every stroke. "They're lighter weight than competitively-priced paddles, too, making the paddlers' time on the water less fatiguing with less muscle strain, and more fun," he said.

The new Aqua-Bound stand-up paddles all have colorful Polynesian graphics that really stand out on the water, and other distinctive features including:

The Spark

  • For beginning paddleboarders
  • Aluminum shaft, comfortable palm grip, and a fiberglass-reinforced proprietary resin blade: total weight of just 31.5 oz.
  • Spring green blade and contour palm grip
  • Available in two adjustable lengths: 70" - 80" and 76" - 86"

The Freedom

  • For intermediate paddleboarders
  • Carbon shaft and a fiberglass-reinforced proprietary resin blade
  • Surprisingly light at just 29 ounces
  • Ocean blue blade and contour palm grip
  • Available in two adjustable lengths: 70" - 80" and 76" - 86"

The Challenge

  • For more serious paddleboarders who'll be on the water for extended periods
  • Super lightweight all-carbon shaft, contoured palm grip and carbon-reinforced proprietary resin blade
  • Adjustable length all-black paddle weighs just 27 oz., and fixed length comes in at only 24 oz.
  • Available in fixed lengths from 70" to 86", and in two adjustable lengths: 70" - 80" and 76" - 86"

For more information on Aqua-Bound paddles, call (866) 755-3405, visit www.StandUpSisters.com, e-mail StandUpSisters@aquabound.com, or write to 812 Prospect Court, Osceola, WI 54020-8163.

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