SOURCE: Aqua Hotels & Resorts

Aqua Hotels & Resorts

May 04, 2011 18:51 ET

Aqua Hotels & Resorts Launches WTF (What's This Fee?) Contest

Winner Receives $500 Gift Card and Five-Night Hotel Stay in Waikiki

WAIKIKI BEACH, HI--(Marketwire - May 4, 2011) - Leading Hawaii hotel group Aqua Hotels & Resorts ( announced the launch of a "WTF" Contest, as in "What's this fee?"

"Consumers everywhere are asking 'WTF?' While other hotels are charging a mandatory daily fee for amenities such as Wi-Fi, in-room coffee and use of the in-room safe, Aqua lets you save money with no hidden amenity fees," said Elizabeth Churchill, Aqua's VP Sales & Marketing.

"One of Aqua's basic commitments has always been to include a selection of lifestyle amenities at no cost to our Waikiki customers, so we're asking travelers to let us know how they would use their extra dollars when booking a stay at one of our Waikiki hotels."

Starting April 29, 2011, Aqua's website landing page will feature the "Fee Fighter" -- a cartoon character who declares unambiguously that "Amenity Fees Suck." Visitors to can submit their original ideas on how they would spend their $10 per day instead of paying an annoying daily amenity fee. Visitors will vote on their favorite entry.

The contest ends May 31, 2011, with the winner receiving a $500 Visa Gift Card plus 5 nights at any Aqua hotel in Waikiki including favorites such as Aqua Bamboo & Spa and Ilikai Hotel & Suites.

"Aqua Hotels & Resorts has always offered travelers affordable rates in Waikiki, so there is no reason for us to compete with other hotels by tacking on a mandatory daily fee at check-out for a list of amenities regardless of whether you actually used them," added Churchill.

Entries will be accepted until June 2, 2011. Must be 18 years or older to be eligible. No purchase required. Winner will be announced on June 2, 2011.

High-res image of FEE FIGHTER is available upon request.

Aqua Hotels & Resorts is the marquee name in Hawaii hotels, boasting a dozen Waikiki hotels alone, and properties in Maui (Wailea), Kauai, Molokai, and Lanai. For reservations, book online at, or call Aqua toll free from the U.S. and Canada at 1-866-406-2782. From Hawaii, call 808-924-6543.