SOURCE: True Drinks Holdings, Inc.

True Drinks Holdings, Inc.

March 13, 2014 08:45 ET

AquaBall Authorized at Xtramart

True Drinks Expands C-Store Presence

IRVINE, CA--(Marketwired - March 13, 2014) - True Drinks, Inc. (OTCQB: TRUU), a healthy beverage provider with major entertainment and media company licensing agreements for use of their characters on its proprietary, patented bottles, today announced that the company has secured distribution for AquaBall™ Naturally Flavored Water with Xtramart Convenience Stores. Xtramart operates stores in Connecticut, Maine, Massachusetts, New Hampshire, New York, Pennsylvania, and Rhode Island.

"We are excited to partner with True Drinks and their Aquaball™ Naturally Flavored Water. This product is the healthiest beverage available for kids on the market. The health and wellness of our loyal customers is very important to us," said Rob Corona, Xtramart's Director of Purchasing.

"Expanding our retail footprint across all channels in an effort to drive trial and awareness of AquaBall is the single most important area of focus for our organization in 2014. We are in rapid growth mode and are pleased to add Xtramart to our roster of partners," said Jason Dorfman, National Director of Sales for True Drinks. 

About True Drinks, Inc.
True Drinks, Inc. is a beverage company with licensing agreements with major entertainment and media companies for use of their characters on its proprietary, patented bottles. AquaBall™ Naturally Flavored Water, the Company's vitamin-enhanced water that was created as a 0 calorie, sugar-free alternative to juice and soda for kids, is currently being sold into mass-market retailers throughout the United States. For more information, please visit www.theaquaball.com and www.truedrinks.com

FORWARD-LOOKING STATEMENTS
Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as "anticipate," "believe," "estimate," "expect," "forecast," "intend," "may," "plan," "project," "predict," "if," "should" and "will" and similar expressions as they relate to True Drinks, Inc. are intended to identify such forward-looking statements. True Drinks, Inc. may from time to time update these publicly announced projections, but it is not obligated to do so. Any projections of future results of operations or the anticipated benefits of the merger and other aspects of the proposed merger should not be construed in any manner as a guarantee that such results or other events will in fact occur. These projections are subject to change and could differ materially from final reported results. For a discussion of such risks and uncertainties, see "Risk Factors" in True Drink's report on Form 10-K filed with the Securities and Exchange Commission and its other filings under the Securities Exchange Act of 1934, as amended. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the dates on which they are made.

Contact Information

  • Contact:
    Investor Relations
    True Drinks, Inc.
    18552 MacArthur Blvd., Ste. 325
    Irvine, CA 92612
    ir@truedrinks.com
    949-203-3500