SOURCE: True Drinks Holdings, Inc.

July 17, 2013 08:55 ET

AquaBall Claims Gold Medal in Top Beverage Competition

Beverage World Gives AquaBall Top Award and Accolades as Breakout Product in the Beverage Industry

IRVINE, CA--(Marketwired - July 17, 2013) - It takes an edge to beat the competition in the beverage industry. For True Drinks (OTCQB: TRUU) AquaBall Naturally Flavored Water, it was a triple edge that led to the Gold Medal in Beverage World Magazine's prestigious annual event. AquaBall won Gold in the growing and competitive Water/Enhanced Water field. The BevStar judges cited its: "dynamic appearance," "healthy ingredients," and "collectability."

It would be one thing if AquaBall were only about the innovative package, though. It also happens to offer a host of healthy ingredients for kids. And, to top it off, that package is wrapped in a colorful 360 degree label in the persona of a famous Marvel or Disney character.... Just as important is what's on the inside: all natural ingredients like stevia sweetener instead of high fructose corn syrup and Vitamins B6, B12, B3 and Vitamin C.
-- BevStar Awards Cover Story

"This is more than an honor," says Lance Leonard, CEO of True Drinks. "This is a validation from veteran experts in the field. We see AquaBall not only as a product that is the healthiest choice for children on the market, but we also see it as a product with packaging appeal. This Gold Medal means we're on target."

The Gold Medal award comes as True Drinks celebrates another milestone this month. With the addition of Walgreens as a major retail distribution outlet, AquaBall will be in 30,000 retail stores in July.

"Our retail partners are excited about AquaBall because it offers mothers the choice of healthy hydration," says Jason Dorfman, National Director of Sales for True Drinks. "The BevStar award brings the point home. They see the potential of our product's ingredients and design. We see good synergy between the two."

About True Drinks

True Drinks, Inc. is a beverage company with licensing agreements with major entertainment and media companies for use of their characters on its proprietary, patented bottles. AquaBall™ Naturally Flavored Water, the Company's vitamin-enhanced water that was created as a 0 calorie, sugar-free alternative to juice and soda for kids, is currently being sold into mass-market retailers throughout the United States. For more information, please visit and

About Beverage World

Beverage World's mission is to serve the global beverage market through in-depth intelligence, analysis and insights, plus unparalleled coverage of innovation and news for beverage marketers, producers, distributors and retailers around the world. Beverage World is part of New York-based Macfadden Communications LLC ( Beverage World targets and reaches the strongest worldwide audience of beverage Worlds and decision-makers. Our experienced team of editors and contributors are dedicated to uncovering best practices, delivering original industry research and identifying emerging trends that have the potential to change the face of the global beverage market.

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