SOURCE: True Drinks Holdings, Inc.

October 15, 2013 08:00 ET

AquaBall Expands International Presence

True Drinks Announces Distribution Partnership With PriceSmart Inc.

IRVINE, CA --(Marketwired - October 15, 2013) - True Drinks, Inc. (OTCQB: TRUU), a healthy beverage provider with major entertainment and media company licensing agreements for use of their characters on its proprietary, patented bottles, today announced that the Company is partnering with PriceSmart Inc, an international membership style club channel retailer. This partnership places AquaBall™ Naturally Flavored Water into PriceSmart stores located in Aruba, Barbados, Columbia, Costa Rica, Dominican Republic, El Salvador, Guatemala, Jamaica, Nicaragua, Panama, Trinidad, and the US Virgin Islands. PriceSmart Inc. is the largest operator of membership warehouse clubs in Central America and the Caribbean, serving over 1 million cardholders and is headquartered in San Diego, California.

"International expansion into emerging marketplaces such as these is central to our corporate growth model," says Lance Leonard, CEO of True Drinks. "Healthy living and better-for-you alternatives are not just domestic trends, rather they are part of an international movement. We are pleased to be on the forefront as the leader in healthy hydration and are thrilled to partner with PriceSmart." 

Jason Dorfman, National Director of Sales for True Drinks, commented, "PriceSmart has a very loyal customer base, and they care about the wellbeing of their consumers. This initiative makes it clear that there is growing demand for healthy alternatives within the children's beverage space. True Drinks is in expansion mode, and we look forward to growing a loyal customer base across Central America and the Caribbean."

About True Drinks, Inc.
True Drinks, Inc. is a beverage company with licensing agreements with major entertainment and media companies for use of their characters on its proprietary, patented bottles. AquaBall™ Naturally Flavored Water, the Company's vitamin-enhanced water that was created as a 0 calorie, sugar-free alternative to juice and soda for kids, is currently being sold into mass-market retailers throughout the United States. For more information, please visit www.theaquaball.com and www.truedrinks.com.

About PriceSmart
PriceSmart, headquartered in San Diego, owns and operates U.S.-style membership shopping warehouse clubs in Latin America and the Caribbean, selling high quality merchandise at low prices to PriceSmart members. PriceSmart now operates 31 warehouse clubs in 12 countries and one U.S. territory (five in Costa Rica; four each in Panama and Trinidad; three each in Guatemala, the Dominican Republic and Colombia; two each in El Salvador and Honduras; and one each in Aruba, Barbados, Jamaica, Nicaragua and the United States Virgin Islands).

FORWARD-LOOKING STATEMENTS
Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as "anticipate," "believe," "estimate," "expect," "forecast," "intend," "may," "plan," "project," "predict," "if," "should" and "will" and similar expressions as they relate to True Drinks, Inc. are intended to identify such forward-looking statements. True Drinks, Inc. may from time to time update these publicly announced projections, but it is not obligated to do so. Any projections of future results of operations or the anticipated benefits of the merger and other aspects of the proposed merger should not be construed in any manner as a guarantee that such results or other events will in fact occur. These projections are subject to change and could differ materially from final reported results. For a discussion of such risks and uncertainties, see "Risk Factors" in True Drink's report on Form 10-K filed with the Securities and Exchange Commission and its other filings under the Securities Exchange Act of 1934, as amended. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the dates on which they are made.

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