SOURCE: True Drinks Holdings, Inc.

True Drinks Holdings, Inc.

May 27, 2015 08:00 ET

AquaBall Gains Distribution at Jetro Cash & Carry

IRVINE, CA--(Marketwired - May 27, 2015) - True Drinks, Inc. (OTCQB: TRUU), a healthy beverage provider with licensing agreements with Disney and Marvel for use of their characters on its proprietary, patented bottles, today announced distribution of AquaBall™ Naturally Flavored Water at Jetro Cash & Carry locations in New York, New Jersey, Pennsylvania and Maryland.

Jetro has grown to become the USA's leading wholesale cash and carry, serving grocery retailers and foodservice operators. AquaBall will be available in a 16-count rainbow pack that was specifically designed as a shelf-ready pack for smaller retailers.

Alyssa Murphy, National Sales Manager of True Drinks, commented, "Being able to partner with Jetro Cash and Carry offers True Drinks a key route to market for small retailers that are looking for healthier beverage options. We are pleased with the introduction of AquaBall at select locations, and we look forward to expanding AquaBall's presence through their remaining stores."

Lance Leonard, CEO of True Drinks, added, "We are pleased to be able to offer our club pack on the East coast having recently added the capability to produce this package in upstate New York. We look forward to working with Jetro and to expanding our club presence throughout the Eastern market."

About True Drinks, Inc.
True Drinks is a healthy beverage provider with licensing agreements with Disney and Marvel for use of their characters on its proprietary, patented bottles. AquaBall™ is a naturally flavored, vitamin-enhanced, zero- calorie, dye-free, sugar-free alternative to juice and soda. AquaBall™ is currently available in four flavors: orange, grape, fruit punch and berry. Their target consumers: kids, young adults, and their guardians, are attracted to the product by the entertainment and media characters on the bottle and continue to consume the beverage because of its healthy benefits and great taste. For more information, please visit www.aquaballdrink.com and www.truedrinks.com. Investor information can be found at www.truedrinks.com/investor-relations/. Proudly made in the USA.

FORWARD-LOOKING STATEMENTS
Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as "anticipate," "believe," "estimate," "expect," "forecast," "intend," "may," "plan," "project," "predict," "if," "should" and "will" and similar expressions as they relate to True Drinks, Inc. are intended to identify such forward-looking statements. True Drinks, Inc. may from time to time update these publicly announced projections, but it is not obligated to do so. Any projections of future results of operations or the anticipated benefits of the merger and other aspects of the proposed merger should not be construed in any manner as a guarantee that such results or other events will in fact occur. These projections are subject to change and could differ materially from final reported results. For a discussion of such risks and uncertainties, see "Risk Factors" in True Drink's report on Form 10-K filed with the Securities and Exchange Commission and its other filings under the Securities Exchange Act of 1934, as amended. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the dates on which they are made.

Contact Information

  • Contact:
    Investor Relations
    True Drinks, Inc.
    18552 MacArthur Blvd., Ste. 325
    Irvine, CA 92612
    ir@truedrinks.com
    949-203-3500