SOURCE: True Drinks Holdings, Inc.

True Drinks Holdings, Inc.

May 14, 2015 10:24 ET

AquaBall Gains Distribution in 1,100 Casey's General Stores

IRVINE, CA--(Marketwired - May 14, 2015) - True Drinks, Inc. (OTCQB: TRUU), a healthy beverage provider with licensing agreements with Disney and Marvel for use of their characters on its proprietary, patented bottles, today announced distribution of AquaBall™ Naturally Flavored water in over 1,100 Casey's General Store locations.

Casey's General Stores, Inc. an Iowa based company with over 1,800 stores in the Midwest, has agreed to offer AquaBall Naturally Flavored water in Casey's locations throughout 14 states.

Alyssa Murphy, National Sales Manager of True Drinks, commented, "We are very pleased to begin distribution at Casey's General Store. AquaBall will be a great addition to their beverage options for kids, and this addition underlines the market's desire for healthier options."

Lance Leonard, CEO of True Drinks, added, "Casey's General Store is a perfect fit for AquaBall, in light of the growing food and beverage focus that they are making and the need for healthy beverage options for children throughout their stores. We believe that our partnership will result in increased demand for AquaBall throughout the Midwest and will certainly bring additional brand awareness to AquaBall in the convenience channel."

About True Drinks, Inc.
True Drinks is a healthy beverage provider with licensing agreements with Disney and Marvel for use of their characters on its proprietary, patented bottles. AquaBall™ is a naturally flavored, vitamin-enhanced, zero- calorie, dye-free, sugar-free alternative to juice and soda. AquaBall™ is currently available in four flavors: orange, grape, fruit punch and berry. Their target consumers: kids, young adults, and their guardians, are attracted to the product by the entertainment and media characters on the bottle and continue to consume the beverage because of its healthy benefits and great taste. For more information, please visit www.aquaballdrink.com and www.truedrinks.com. Investor information can be found at www.truedrinks.com/investor-relations/. Proudly made in the USA.

FORWARD-LOOKING STATEMENTS
Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as "anticipate," "believe," "estimate," "expect," "forecast," "intend," "may," "plan," "project," "predict," "if," "should" and "will" and similar expressions as they relate to True Drinks, Inc. are intended to identify such forward-looking statements. True Drinks, Inc. may from time to time update these publicly announced projections, but it is not obligated to do so. Any projections of future results of operations or the anticipated benefits of the merger and other aspects of the proposed merger should not be construed in any manner as a guarantee that such results or other events will in fact occur. These projections are subject to change and could differ materially from final reported results. For a discussion of such risks and uncertainties, see "Risk Factors" in True Drink's report on Form 10-K filed with the Securities and Exchange Commission and its other filings under the Securities Exchange Act of 1934, as amended. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the dates on which they are made.

Contact Information

  • Contact:
    Investor Relations
    True Drinks, Inc.
    18552 MacArthur Blvd., Ste. 325
    Irvine, CA 92612
    ir@truedrinks.com
    949-203-3500