SOURCE: True Drinks Holdings, Inc.

True Drinks Holdings, Inc.

January 16, 2014 08:45 ET

AquaBall Naturally Flavored Water Announces Expanded Distribution in Southern California

True Drinks Announces Distribution Partnerships with Albertson's, Bristol Farms, Gelson's, and Ralphs

IRVINE, CA --(Marketwired - January 16, 2014) - True Drinks, Inc. (OTCQB: TRUU), a healthy beverage provider with major entertainment and media company licensing agreements for use of their characters on its proprietary, patented bottles, today announced that the Company has expanded its distribution of AquaBall™ Naturally Flavored Water within its home market of Southern California by gaining distribution with Albertsons, Bristol Farms, Gelson's, WinCo and the Kroger banner Ralphs. This expansion adds 397 new outlets of availability. True Drinks currently conducts business with a host of Southern California retailers including Food 4 Less and Safeway's collection of banners including Vons, and Pavilions.

Ralphs operates 240 stores and is a banner owned by The Kroger Company, the largest grocery chain in the United States. Kroger's Family of Stores spans 31 states with store formats that include grocery and multi-department stores, discount, and convenience stores. The Albertsons Southern California division consists of 125 stores and is an extension of the renowned Albertson's chain of supermarkets founded in 1939. Founded in 1952, Gelson's operate 17 high-end grocery stores and is owned by Arden Group, Inc. Bristol Farms operates 13 high-end stores and was founded in 1982.

Jason Dorfman, National Director of Sales for True Drinks, commented, "The key focus of the sales organization in 2014 is to expand our national footprint and general retail availability. Today's announcement is very satisfying on a personal level. Southern California is our home market, is where our company was founded, and is where our headquarters are located. The ability to add Albertsons, Bristol Farms, Gelson's, and Ralphs to our current roster of retail partners only helps to expand our presence and reach throughout our backyard."

"Our goal is to make AquaBall available everywhere," added True Drinks CEO Lance Leonard. "We have done very well to cover the grocery channel in one of our key markets, Southern California. We are working to add to our coverage of this market in 2014 with further expansion into new retail formats."

About True Drinks, Inc.

True Drinks, Inc. is a beverage company with licensing agreements with major entertainment and media companies for use of their characters on its proprietary, patented bottles. AquaBall™ Naturally Flavored Water, the Company's vitamin-enhanced water that was created as a 0 calorie, sugar-free alternative to juice and soda for kids, is currently being sold into mass-market retailers throughout the United States. For more information, please visit and


Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as "anticipate," "believe," "estimate," "expect," "forecast," "intend," "may," "plan," "project," "predict," "if," "should" and "will" and similar expressions as they relate to True Drinks, Inc. are intended to identify such forward-looking statements. True Drinks, Inc. may from time to time update these publicly announced projections, but it is not obligated to do so. Any projections of future results of operations or the anticipated benefits of the merger and other aspects of the proposed merger should not be construed in any manner as a guarantee that such results or other events will in fact occur. These projections are subject to change and could differ materially from final reported results. For a discussion of such risks and uncertainties, see "Risk Factors" in True Drink's report on Form 10-K filed with the Securities and Exchange Commission and its other filings under the Securities Exchange Act of 1934, as amended. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the dates on which they are made.

Contact Information

  • Contact:
    Investor Relations
    True Drinks, Inc.
    18552 MacArthur Blvd., Ste. 325
    Irvine, CA 92612