SOURCE: True Drinks Holdings, Inc.

True Drinks Holdings, Inc.

November 24, 2014 09:20 ET

AquaBall Naturally Flavored Water Expands Distribution Through the Club Channel

IRVINE, CA--(Marketwired - November 24, 2014) - True Drinks, Inc. (OTCQB: TRUU), a healthy beverage provider with major entertainment and media company licensing agreements for use of their characters on its proprietary, patented bottles, today announced that they have expanded distribution of AquaBall™ Naturally Flavored Water in the club channel. Recent national sales at Sam's Club and the development of new package designs have enabled the brand to reach new high volume consumers and resellers who shop the channel.

"This channel not only bring incremental top line revenue, but it also plays a critical role in getting our brand into thousands of new retail distribution points through their base of reseller members," says Lance Leonard, CEO of True Drinks. "We developed a best-in-class package with specific channel elements that have attracted both consumer and reseller members to the brand. Our goal is to gain permanent distribution in over 600 clubs in the US in 2015. With average weekly sales per club in the $500 to $750 range, this permanent distribution has the potential to add well over $1 million to our monthly revenues, while the additional volume helps to reduce our average production costs."

Kevin Sherman, CMO True Drinks Inc. added, "Our success in the club channel clearly resonates what we have always believed, mothers are demanding healthier options for their children. AquaBall Naturally Flavored Water will likely continue to see growth in the club channel as we expand our 'Cut out the sugar, not the fun' brand awareness campaign which can be seen at http://aquaballdrink.com/videos/."

About True Drinks, Inc.
True Drinks provides a healthy alternative for kids to drink. Their AquaBall™ is a naturally flavored, vitamin-enhanced, zero-calorie, dye-free, sugar-free alternative to juice and soda. AquaBall™ is currently available in four flavors: orange, grape, fruit punch and berry. Their target consumers are kids, young adults, and their guardians, who are attracted to the product by the entertainment and media characters on the bottle and continue to consume the beverage because of its healthy benefits and great taste. For more information, please visit www.theaquaball.com and www.truedrinks.com. Proudly made in the USA.

FORWARD-LOOKING STATEMENTS
 
Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as "anticipate," "believe," "estimate," "expect," "forecast," "intend," "may," "plan," "project," "predict," "if," "should" and "will" and similar expressions as they relate to True Drinks, Inc. are intended to identify such forward-looking statements. True Drinks, Inc. may from time to time update these publicly announced projections, but it is not obligated to do so. Any projections of future results of operations or the anticipated benefits of the merger and other aspects of the proposed merger should not be construed in any manner as a guarantee that such results or other events will in fact occur. These projections are subject to change and could differ materially from final reported results. For a discussion of such risks and uncertainties, see "Risk Factors" in True Drink's report on Form 10-K filed with the Securities and Exchange Commission and its other filings under the Securities Exchange Act of 1934, as amended. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the dates on which they are made.

Contact Information

  • Contact:
    Investor Relations
    True Drinks, Inc.
    18552 MacArthur Blvd., Ste. 325
    Irvine, CA 92612
    ir@truedrinks.com
    949-203-3500