SOURCE: True Drinks Holdings, Inc.

True Drinks Holdings, Inc.

March 17, 2015 08:45 ET

AquaBall™ Naturally Flavored Water Gains Distribution at Target Stores Across the US

Target's Growing Focus on Consumer Health and Wellness Serves as Ideal Outlet for the Healthy Children's Beverage Provider

IRVINE, CA--(Marketwired - March 17, 2015) - Today, True Drinks, Inc. (OTCQB: TRUU) announced that its sugar-free, zero-calorie children's beverage, AquaBall™ Naturally Flavored Water, will be sold in 698 Target stores across the United States. AquaBall™ will be available in six packs in three flavors, Berry Frost featuring characters from Disney's Frozen, Fruit Punch featuring Disney Princess and Grape featuring characters from Marvel's Avengers.

"Target is a world-class retailer dedicated to providing healthy food and drink options to its customers," says Lance Leonard, CEO of True Drinks. "No bigger opportunity has presented itself to True Drinks and AquaBall™ Naturally Flavored Water than the chance to work with Target and its customers. This will bring a tremendous amount of trial and exposure to the brand, allowing us to get our healthy drinks into the hands of millions of children throughout the country."

Kevin Sherman, CMO of True Drinks, adds, "Target exemplifies healthy living and has a culture of promoting 'better-for-you' products, complementing the work that we are doing with AquaBall. We look forward to continuing to build this retail relationship and to partnering with Target on wellness initiatives in the future."

About True Drinks, Inc.

True Drinks is a healthy beverage provider with licensing agreements with Disney and Marvel for use of their characters on its proprietary, patented bottles. AquaBall™ is a naturally flavored, vitamin-enhanced, zero- calorie, dye-free, sugar-free alternative to juice and soda. AquaBall™ is currently available in four flavors: orange, grape, fruit punch and berry. Their target consumers: kids, young adults, and their guardians, are attracted to the product by the entertainment and media characters on the bottle and continue to consume the beverage because of its healthy benefits and great taste. For more information, please visit and Investor information can be found at Proudly made in the USA.

Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as "anticipate," "believe," "estimate," "expect," "forecast," "intend," "may," "plan," "project," "predict," "if," "should" and "will" and similar expressions as they relate to True Drinks, Inc. are intended to identify such forward-looking statements. True Drinks, Inc. may from time to time update these publicly announced projections, but it is not obligated to do so. Any projections of future results of operations or the anticipated benefits of the merger and other aspects of the proposed merger should not be construed in any manner as a guarantee that such results or other events will in fact occur. These projections are subject to change and could differ materially from final reported results. For a discussion of such risks and uncertainties, see "Risk Factors" in True Drink's report on Form 10-K filed with the Securities and Exchange Commission and its other filings under the Securities Exchange Act of 1934, as amended. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the dates on which they are made.

Contact Information

  • Contact:
    Investor Relations
    True Drinks, Inc.
    18552 MacArthur Blvd., Ste. 325
    Irvine, CA 92612