SOURCE: True Drinks Holdings, Inc.

May 29, 2013 08:00 ET

AquaBall™ Naturally Flavored Water: Now Available at Albertson's

IRVINE, CA--(Marketwired - May 29, 2013) - True Drinks, Inc. (OTCQB: TRUU), a healthy beverage provider with major entertainment and media company licensing agreements for use of their characters on its proprietary, patented bottles, today announced an agreement with Albertson's LLC to supply AquaBall™ Naturally Flavored Water within more than 100 locations in New Mexico, Arizona and Colorado.

Albertson's LLC, founded in 1939 and based in Boise, Idaho, today owns and operates 600 locations in 15 states. Albertson's LLC is working to become the favorite food and drug retailer in every market it serves. For more information, please visit www.AlbertsonsMarket.com.

Jason Dorfman, National Director of Sales for True Drinks, commented, "Albertson's has a long and storied tradition in the supermarket industry. Additionally, Albertson's has done an excellent job of promoting improved nutrition for kids. Our AquaBall is the Healthiest beverage in the kid's segment. Through our 'Read the Label' campaign, we are pushing for our customer base to read the nutritional panel and understand what is truly inside the products they are serving to their children. AquaBall is a natural fit for Albertson's and retailers everywhere, across every class of the trade."

For more information on Albertsons helpful hints for healthier kids please visit, http://www.albertsons.com/healthy-eating/kids-nutrition.html.

About True Drinks, Inc.
True Drinks provides a healthy alternative for kids to drink. Their AquaBall™ is a naturally flavored, vitamin-enhanced, zero- calorie, dye-free, sugar-free alternative to juice and soda. AquaBall™ is currently available in three flavors, orange, grape and fruit punch, with berry flavor, and a seasonal strawberry lemonade flavor soon to be released. Their target consumer: kids, young adults, and their guardians, are attracted to the product by the entertainment and media characters on the bottle and continue to consume the beverage because of its healthy benefits and great taste. For more information, please visit www.theaquaball.com and www.truedrinks.com. Proudly made in the USA.

FORWARD-LOOKING STATEMENTS
Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as "anticipate," "believe," "estimate," "expect," "forecast," "intend," "may," "plan," "project," "predict," "if," "should" and "will" and similar expressions as they relate to True Drinks, Inc. are intended to identify such forward-looking statements. True Drinks, Inc. may from time to time update these publicly announced projections, but it is not obligated to do so. Any projections of future results of operations or the anticipated benefits of the merger and other aspects of the proposed merger should not be construed in any manner as a guarantee that such results or other events will in fact occur. These projections are subject to change and could differ materially from final reported results. For a discussion of such risks and uncertainties, see "Risk Factors" in True Drink's report on Form 10-K filed with the Securities and Exchange Commission and its other filings under the Securities Exchange Act of 1934, as amended. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the dates on which they are made.

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