SOURCE: True Drinks Holdings, Inc.

True Drinks Holdings, Inc.

January 23, 2014 08:45 ET

AquaBall Naturally Flavored Water Now Available in a Multi-Pack

True Drinks Announces the Launch of 6-Pack Sales Unit

IRVINE, CA--(Marketwired - January 23, 2014) - True Drinks, Inc. (OTCQB: TRUU), a healthy beverage provider with major entertainment and media company licensing agreements for use of their characters on its proprietary, patented bottles, today announced that the Company has launched a new multi-pack retail sales unit for AquaBall™ Naturally Flavored Water. The pack will contain six individual twelve ounces bottles and is available in Berry, Fruit Punch, Grape and Orange flavors. 

"AquaBall Naturally Flavored Water has become a national brand and this is a natural component of the brand's evolution" said Lance Leonard, CEO of True Drinks. "The time is right for us to expand our portfolio and generate line extensions to include pack-size variations."

"The new six unit multi-pack is designed to showcase our award winning bottle design and label imagery," noted Kevin Sherman, Chief Marketing Officer for True Drinks. "AquaBall has a reputation for being innovative both in general composition and physical design and delivery. Our new multi-pack is no exception offering fully retail display ready packaging that will combine product features and benefits along with the ability for the consumer to view the physical units through a clear-shrink, low side-walled encasement."

Jason Dorfman, National Director of Sales for True Drinks, commented, "Our focus is always about generating brand growth through general availability and product trial. We believe we have the finest children's beverage offering available, and we aim to make AquaBall available to children everywhere. In 2014, we plan to move into new channels to include mass merchants and large format retailers. The 6-pack sales unit is the perfect package to meet the needs of our consumers who have tried the product and now have made AquaBall a routine purchase."

Product is presently available to ship. More information can be accessed by inquiring at info@truedrinks.com.

About True Drinks, Inc.

True Drinks, Inc. is a beverage company with licensing agreements with major entertainment and media companies for use of their characters on its proprietary, patented bottles. AquaBall™ Naturally Flavored Water, the Company's vitamin-enhanced water that was created as a 0 calorie, sugar-free alternative to juice and soda for kids, is currently being sold into mass-market retailers throughout the United States. For more information, please visit www.theaquaball.com and www.truedrinks.com

FORWARD-LOOKING STATEMENTS

Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as "anticipate," "believe," "estimate," "expect," "forecast," "intend," "may," "plan," "project," "predict," "if," "should" and "will" and similar expressions as they relate to True Drinks, Inc. are intended to identify such forward-looking statements. True Drinks, Inc. may from time to time update these publicly announced projections, but it is not obligated to do so. Any projections of future results of operations or the anticipated benefits of the merger and other aspects of the proposed merger should not be construed in any manner as a guarantee that such results or other events will in fact occur. These projections are subject to change and could differ materially from final reported results. For a discussion of such risks and uncertainties, see "Risk Factors" in True Drink's report on Form 10-K filed with the Securities and Exchange Commission and its other filings under the Securities Exchange Act of 1934, as amended. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the dates on which they are made.

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Contact Information

  • Contact:
    Investor Relations
    True Drinks, Inc.
    18552 MacArthur Blvd., Ste. 325
    Irvine, CA 92612
    ir@truedrinks.com
    949-203-3500