SOURCE: True Drinks Holdings, Inc.

True Drinks Holdings, Inc.

February 03, 2015 08:00 ET

AquaBall Naturally Flavored Water Stands Up to Sugar and High-Fructose Corn Syrup in Children's Beverages

IRVINE, CA--(Marketwired - February 03, 2015) - True Drinks, Inc. (OTCBB: TRUU), a healthy beverage provider with major entertainment and media company licensing agreements with Disney and Marvel for use of their characters on its proprietary, patented bottles, will soon begin Phase Two of its digital and video campaign. While Phase One focused on the excessive consumption of sugar (aquaballdrink.com/videos/#cut-the-sugar) Phase Two will focus on the concerns of high fructose corn syrup in children's beverages.

Kevin Sherman, CMO of True Drinks, stated, "The children's beverage category is flooded with excessive amounts of sugar per serving, not to mention high-fructose corn syrup. I believe beverage companies have a responsibility to tackle the epidemic of childhood obesity and diabetes, and we are the leaders. The CDC states 'Youth should drink fewer sugar-sweetened beverages and more water and low-fat or fat-free milk, or limited amounts of 100% fruit juices. Families, schools, and other institutions need to provide healthy beverage choices.' A portion of our marketing strategy is to simply expose the amount of sugar children consume unnecessarily. The key is to do so in a visual way that is easy for parents and children to understand."

True Drinks, Inc. has partnered up with creative agency THING (www.thing-made.com) in producing a robust video campaign that will clearly and succinctly empower parents to make the right decision in choosing a healthy beverage for their children.

Chad Carlberg, Creative Director of THING, added, "Our research kept leading us back to the truth. No matter how creative or funny our concepts, nothing was going to grab people's attention more than the truth. So it became clear that the best way to tell the story was by translating those truths visually, and letting the kids do the rest."

"As a dad with two little girls, I see how big a part sugar plays in kids' lives. AquaBall is all about making kids' drinks just as tasty and fun as any of the major players, while also making them healthy. That formula was a sort of indicator that our ad campaign could actually influence healthy choice. Our mission as a company is to tell stories that make a difference in the world; not just ones that make a splash. AquaBall couldn't be a better match for us. I have included a teaser video of what's to come." (aquaballdrink.com/videos)

Kevin Sherman added, "Phase Two of our video campaign will continue to expose the truth behind our competitors who hide behind excessive amounts of sugar per serving. Our children deserve better, and we are here to provide part of the solution in ending childhood obesity and diabetes."

About True Drinks, Inc.
True Drinks provides a healthy alternative for kids to drink. Their AquaBall™ is a naturally flavored, vitamin-enhanced, zero-calorie, dye-free, sugar-free alternative to juice and soda. AquaBall™ is currently available in four flavors: orange, grape, fruit punch and berry. Their target consumers are kids, young adults, and their guardians, who are attracted to the product by the entertainment and media characters on the bottle and continue to consume the beverage because of its healthy benefits and great taste. For more information, please visit www.aquaballdrink.com and www.truedrinks.com. Proudly made in the USA.

FORWARD-LOOKING STATEMENTS
Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as "anticipate," "believe," "estimate," "expect," "forecast," "intend," "may," "plan," "project," "predict," "if," "should" and "will" and similar expressions as they relate to True Drinks, Inc. are intended to identify such forward-looking statements. True Drinks, Inc. may from time to time update these publicly announced projections, but it is not obligated to do so. Any projections of future results of operations or the anticipated benefits of the merger and other aspects of the proposed merger should not be construed in any manner as a guarantee that such results or other events will in fact occur. These projections are subject to change and could differ materially from final reported results. For a discussion of such risks and uncertainties, see "Risk Factors" in True Drink's report on Form 10-K filed with the Securities and Exchange Commission and its other filings under the Securities Exchange Act of 1934, as amended. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the dates on which they are made.

Embedded Video Available: https://www.youtube.com/watch?v=x02mVdUoLAA

Contact Information

  • Contact:
    Investor Relations
    True Drinks, Inc.
    18552 MacArthur Blvd., Ste. 325
    Irvine, CA 92612
    ir@truedrinks.com
    949-203-3500