SOURCE: True Drinks Holdings, Inc.

True Drinks Holdings, Inc.

August 20, 2015 08:30 ET

AquaBall Partners With B&B Distributing in South Carolina

IRVINE, CA--(Marketwired - August 20, 2015) - True Drinks, Inc. (OTC PINK: TRUU), a healthy beverage provider with licensing agreements with Disney and Marvel for use of their characters on its proprietary, patented bottles, today announces the partnership with B&B Distributors in South Carolina, bringing a healthy alternatives to young consumers throughout the state.

True Drinks Inc. is excited to be working with B&B Distributing as its partner and brand ambassador for AquaBallNaturally Flavored Water in the state of South Carolina. This opens up thousands of potential new points of distribution and allows parents more access to healthier options for their kids.

Alyssa Murphy, National Sales Manager of True Drinks, commented, "We continue to expand our brand's reach as demand for healthier options and AquaBall Naturally Flavored Water increases. Over the past six months, our network of distributor partners and retailers has grown significantly, in part by our growing market share and our ability to drive category sales. Nielsen syndicated data shows that our revenue is not only the highest growth rate within the kids drink category, but our same store sales growth rates also led the category. This demand has brought attention amongst our retailers and distributor partners allowing us access to great partners like B&B Distributing."

Cheri Thompson, Regional Sales Manager of True Drinks, added, "The sales team at B&B Distributing have been great to work with and are excited to add AquaBall to their already strong non-alcoholic portfolio. AquaBall gives them a healthy alternative to offer their retailers and consumers."

About True Drinks, Inc.
True Drinks is a healthy beverage provider with licensing agreements with Disney and Marvel for use of their characters on its proprietary, patented bottles. AquaBall is a naturally flavored, vitamin-enhanced, zero-calorie, dye-free, sugar-free alternative to juice and soda. AquaBall is currently available in four flavors: orange, grape, fruit punch and berry. Their target consumers: kids, young adults, and their guardians, are attracted to the product by the entertainment and media characters on the bottle and continue to consume the beverage because of its healthy benefits and great taste. For more information, please visit www.aquaballdrink.com and www.truedrinks.com. Investor information can be found at www.truedrinks.com/investor-relations/. Proudly made in the USA.

About B&B Distributing -
B&B Distributors was founded in 1959 by Richard Bridges, Sr. and his wife Elizabeth. At the time we were very small with only two salesmen and five total employees. Our warehouse was a small freight depot located in downtown Rock Hill that we leased from Southern Railway. At the time we sold only three brands of beer: Budweiser, Michelob, and Busch Bavarian. Sales for the first twelve months of operations totaled 83,000 cases. In 1968 Mr. Bridges, Sr. passed away and management of the company was assumed by Richard Bridges, Jr., who had joined the company in 1966 after graduating from Wofford College. Today Richard Bridges, III, the third generation of Bridges family leadership, operates the company. Rick graduated from Furman University and received his Master of Business Administration from Winthrop University. Over the years the company has added many Anheuser-Busch products to the original three brands in our portfolio. Today, in addition to Anheuser-Busch brands, B&B now sells brands from other fine domestic, import, and craft brewers. Also, in 2006 we created a non-alcoholic division to sell various waters, energy drinks, juices, milk, and soft drinks. We have been fortunate to have experienced substantial growth for over fifty years and today sell well over two million cases of our fine products annually through the efforts of seventy loyal and hardworking employees.

FORWARD-LOOKING STATEMENTS
Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as "anticipate," "believe," "estimate," "expect," "forecast," "intend," "may," "plan," "project," "predict," "if," "should" and "will" and similar expressions as they relate to True Drinks, Inc. are intended to identify such forward-looking statements. True Drinks, Inc. may from time to time update these publicly announced projections, but it is not obligated to do so. Any projections of future results of operations or the anticipated benefits of the merger and other aspects of the proposed merger should not be construed in any manner as a guarantee that such results or other events will in fact occur. These projections are subject to change and could differ materially from final reported results. For a discussion of such risks and uncertainties, see "Risk Factors" in True Drink's report on Form 10-K filed with the Securities and Exchange Commission and its other filings under the Securities Exchange Act of 1934, as amended. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the dates on which they are made.

Contact Information

  • Contact:
    Investor Relations
    True Drinks, Inc.
    18552 MacArthur Blvd., Ste. 325
    Irvine, CA 92612
    ir@truedrinks.com
    949-203-3500