SOURCE: True Drinks Holdings, Inc.

True Drinks Holdings, Inc.

March 26, 2013 08:00 ET

AquaBall™ Partners With BI-LO and Winn-Dixie in 680 Locations

IRVINE, CA--(Marketwire - March 26, 2013) - True Drinks, Inc. (OTCQB: TRUU), a healthy beverage provider with major entertainment and media company licensing agreements for use of their characters on its proprietary, patented bottles, today announced that AquaBall, Naturally Flavored Water, is available chain wide throughout the estimated 680 BI-LO and Winn-Dixie locations.

  • Founded in 1961, BI-LO and Super BI-LO (www.bi-lo.com) grocery stores serve customers throughout South Carolina, North Carolina, Tennessee and Georgia with fresh, high-quality products and excellent service at the very best value. As of March 2012, BI-LO operated approximately 200 supermarkets.
  • A subsidiary of BI-LO Holdings, Winn-Dixie (www.winndixie.com) operates more than 480 stores including 380 in-stores pharmacies in Alabama, Florida, Georgia, Louisiana and Mississippi. Winn-Dixie is one of the largest food retailers in America and ranked number 24 in the 2010 "Top 75 North American Food Retailers."

Jason Dorfman, National Director of Sales, commented, "We are pleased to reach distribution agreements with BI-LO Holdings and their subsidiary Winn-Dixie to sell our AquaBall™ throughout their 680 outlets in the Southeastern United States. Both chains have an established history with a loyal customer base and we are excited to introduce our products to their customers."

About True Drinks, Inc.
True Drinks provides a healthy alternative for kids to drink. Their AquaBall™ is a naturally flavored, vitamin-enhanced, zero-calorie, dye-free, sugar-free alternative to juice and soda. AquaBall™ is currently available in three flavors, orange, grape and fruit punch, with berry flavor, and a seasonal strawberry lemonade flavor soon to be released. Their target consumer: kids, young adults, and their guardians, are attracted to the product by the entertainment and media characters on the bottle and continue to consume the beverage because of its healthy benefits and great taste. For more information, please visit www.theaquaball.com and www.truedrinks.com. Proudly made in the USA.

FORWARD-LOOKING STATEMENTS
Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as "anticipate," "believe," "estimate," "expect," "forecast," "intend," "may," "plan," "project," "predict," "if," "should" and "will" and similar expressions as they relate to True Drinks, Inc. are intended to identify such forward-looking statements. True Drinks, Inc. may from time to time update these publicly announced projections, but it is not obligated to do so. Any projections of future results of operations or the anticipated benefits of the merger and other aspects of the proposed merger should not be construed in any manner as a guarantee that such results or other events will in fact occur. These projections are subject to change and could differ materially from final reported results. For a discussion of such risks and uncertainties, see "Risk Factors" in True Drink's report on Form 10-K filed with the Securities and Exchange Commission and its other filings under the Securities Exchange Act of 1934, as amended. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the dates on which they are made.

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